The New York Times: “Creativity is a process that reflects our fundamentally chaotic and multifaceted nature,” write Scott Barry Kaufman and Carolyn Gregoire, authors of Wired to Create. “It is both deliberate and uncontrollable, mindful and mindless, work and play.”
“While creative people run the gamut of personalities, Dr. Kaufman’s research has shown that openness to experience is more highly correlated to creative output than I.Q., divergent thinking or any other personality trait. This openness often yields a drive for exploration … These are people energized and motivated by the possibility of discovering new information.”
“It’s the thrill of the knowledge chase that most excites them,” the authors write, while also noting that turning that knowledge into ideas can be an uncomfortable process: “Those murky, ambiguous places, as highly imaginative people well know, are quite often where the creative magic happens,” they advise.
Fast Company: “Part of how (Netflix) has transformed so rapidly has a lot to do with its revered work culture,” based on “a 124-page document that’s now been shared over 13 million times on Slideshare … The woman behind Netflix Culture: Freedom & Responsibility was the company’s chief talent officer at the time, Patty McCord.”
“Instead of listing the company’s core values like every other company was doing, McCord decided to write down the things the company valued, what mattered to them, what they expected in their people … The result is a document that demands self-sufficient employees who feel a responsibility to the company. There’s no vacation policy, a nonexistent travel policy, and no annual employee reviews.”
“Not surprisingly, there was no formal process put in place in order to get to Netflix’s no-formal-process culture. While creating the company’s culture, McCord just made sure to shut everything out for years and refused to read about what other companies were doing with their culture … It should be noted that McCord ultimately lost her job at Netflix, thanks to her own system.”
Bottles of Wild Turkey bourbon and rye whiskey now feature an older, prouder bird, reports The Wall Street Journal. The newly redesigned labels cap a $100 million expansion and modernization of the Wild Turkey distillery, following its acquisition by Gruppo Campari.
Campari marketing vice president Melanie Batchelor says the previous turkey looked “a little sad … not proud.” Consumer research also found that the turkey looked too young, which “conflicted with the idea that the bourbon is aged.” The new illustration is “more of a close-up image, with prominent eyes and fluffy feathers.”
“Wild Turkey also wanted to better highlight its master distillers, Jimmy Russell and his son, Eddie,” whose “signatures are now larger and on the fronts of the bottles, rather than the necks … Bottles also include the words ‘Crafted With Conviction’ … They wanted to avoid using ‘handcrafted,’ a phrase Ms. Batchelor feels has become so common in the spirits industry that it sounds generic.