Keurig Designs Eco-Friendly K-Cup

The Washington Post: “Keurig Green Mountain said it plans by 2020 to change the plastic composition in the billions of K-cup single-serving coffee containers it sells annually, making them more lucrative to recyclers while removing one of the nagging complaints that mountains of the little pods are piling up in landfills … The recycling breakthrough comes as the Keurig’s single-serve coffee machines, which helped revolutionize coffee consumption, are becoming less of a habit after years of growth.”

“The recycling breakthrough comes as the Keurig’s single-serve coffee machines, which helped revolutionize coffee consumption, are becoming less of a habit after years of growth … The problem with K-cups has been twofold. First, they have been too small for the sorting machines to ‘see’ and move to the recycling line instead of the garbage heap. Second, the material composition of the K-cup plastic did not lend itself to being broken down and reused as another material.”

“Many of the 600 or so recycling plants across the United States and Canada have reinvested in technology that can spot the K-cup pods and divert them toward reuse.”
In addition: “Keurig is in the process of changing the makeup of its K-cups from polystyrene to polypropylene.”


Redbro Chickens: Slow Growth, Better Taste

The New York Times: “Perdue Farms, one of the country’s largest chicken producers, has been raising what are known as slow-growth chickens side by side with the breeds that have made the company so successful. The new birds, a variety known as Redbro, take 25 percent longer, on average, to mature than their conventional cousins, and so are more expensive to raise.”

“Perdue is trying to find just the right slow-growth breed, and it has a strong incentive: A fast-growing cohort of companies that buy vast quantities of poultry, including Whole Foods Market and Panera Bread, are demanding meat from slow-growth chickens, contending that giving birds more time to grow before slaughter will give them a healthier, happier life — and produce better-tasting meat.”

“Consumers would … have to accept some trade-offs: While the new chickens have a fuller flavor, their meat tends to be distributed differently over the body, with more generous thighs and smaller breasts than the chicken most Americans are used to … In marketing slow-growth chickens, Perdue and others will have to make consumers understand why they are paying a higher price … the suggested retail price of a Sonoma Red (from Perdue’s Petaluma Poultry) that weighs four pounds is $16.”


YamChops: Veggie Butchers Let it Bleed

The Wall Street Journal: Michael Abramson, “a 62-year-old vegan, is the proprietor of YamChops, a faux meat market where every patty, link, and fillet is made from edible plants. To entice “veg curious’ meat eaters as well as vegetarians, he takes great pains to make sure his substitutes look as much like the real thing as possible … So his ground beet burger—actually a medley of beets, carrots, turnips, and zucchini bonded with brown rice and mashed potatoes—doesn’t just resemble a beef burger. It oozes a reddish-pink juice, to appeal to those who like it when their burger ‘bleeds a little bit,’ he says.”

“Mr. Abramson is part of a small but growing community of ‘vegetable butchers’ opening shop from Northern California to Sydney to The Hague, hoping to wow discerning diners with substitute lox crafted from carrots and jerky fashioned from wheat gluten … Some staunch vegans and vegetarians say the word butcher should be verboten because it describes the killing of animals. Some traditional butchers and meat lovers meanwhile are rankled by the co-opting of a term they view as theirs. Many are just confused about the point of it all.”

Consultant Michael Whiteman comments: “Why do soldiers in the anti-meat brigade want food that looks like a hot dog and tastes like a hot dog and smells like a hot dog, but isn’t a hot dog? The answer is, of course, they like hot dogs!”


Whole Foods: Now Just Another Big Box?

The Wall Street Journal: “Whole Foods Market Inc. wants to cut prices without sacrificing the local products that define its healthy image … Some smaller suppliers and industry consultants say the shift to a more centralized distribution structure and other changes risk compromising Whole Foods’ ability to keep stocked with the latest foodie trends and hot local brands.”

“Many of the changes are being spearheaded by Don Clark, a former Target Corp. executive … The data analytics, centralized purchasing and strict shelf management he brought from Target could save money that Whole Foods can use to lower its relatively high prices … Whole Foods has long divided its 462 stores into 11 regions, each with distinct product offerings like local maple syrup and gourmet pickles. A quarter of Whole Foods shoppers that visited the chain in the past month did so for items they couldn’t find elsewhere, according to a survey by Kantar Retail.”

“Whole Foods co-founder and Chief Executive John Mackey said … his new strategy strikes a balance between the remaining autonomy of regional executives and an easier process for national brands to pitch their products just once at Whole Foods’ Austin, Texas, headquarters. That streamlining will lead to lower prices, he said … But smaller brands and people who work with them say they have less incentive to put up with a more impersonal Whole Foods … And some big brands say Whole Foods’ regionalized approach made it tough to negotiate a nationwide strategy for their brands.”


Yes Plz: Locol Coffee Good & Cheap

The New York Times: “Is it possible for high-quality coffee to be inexpensive? At Locol, the self-described ‘revolutionary fast food’ chain opened last year by the chefs Roy Choi and Daniel Patterson, the answer is yes. Locol’s stated mission is to bring wholesome, affordable food to underserved neighborhoods … Obtained and roasted according to the same lofty standards found at … any of the small, innovative companies that have transformed the high end of the industry in the past decade, Locol’s coffee is clean and flavorful.”

“But unlike those shops, where a cup can cost $3 or more, Locol charges just $1 for a 12-ounce coffee, or $1.50 if you want milk and sugar. Rather than offer free condiments and pass on the cost to all customers, those who want milky, sweet coffee pay for their pleasures, while drinkers of black coffee get a break … Locol is rolling out a coffee brand called Yes Plz and plans to eventually open coffee windows and stand-alone shops in addition to supplying its three locations.”

Tony Konecny of Locol comments: “Coffee still thinks that mass appeal is a sign of selling out and inauthenticity, but everybody wears Levi’s. I think contemporary coffee has failed to find the consumers it should be finding.” He adds: “What we know about coffee sourcing, coffee roasting, coffee brewing, coffee service — there’s really no reason why you couldn’t make the coffee at every bodega taste good.”


Collective Resorts Pops-Up 5-Star Hotels

Fast Company: “With a motto of stay tonight, gone tomorrow, alternative hoteliers are investing in mobile, collapsible accommodations … Some companies are setting up camp in areas low in hotel room inventory, like music festivals, while others are pitching tents in pristine countrysides, turning temporary hotels into a new type of guest experience—emphasis on the experience … Collective Retreats “has opened five-star retreats in the mountains of Montana, the vineyards of Sonoma, and the ranch lands of Colorado, with four more planned to open by year’s end in picturesque places where permanent hotels are not permitted.”

“Guests stay in spacious tents with electricity that are outfitted with 1,500 thread-count sheets, chandeliers, and WiFi. Each tent features a full en-suite bathroom with hot showers. Chef tableside dining is included at each locally sourced gourmet meal. Before bed, you can roast bourbon-infused organic marshmallows … Peter Mack developed Collective Retreats in response to what he calls the ‘vanilla-zation’ and ‘McDonalds-zation’ of the hotel industry.”

Tents “are a relatively inexpensive investment (at least compared to the cost of constructing a traditional brick-and-mortar inn). This leaves more money to spend on decor, food, and recreation. And because the tents are collapsible, the company has the flexibility to add or subtract accommodations on demand … Collective Retreats charges between $500-$700 a night during the spring and summer high season and $400 during shoulder season. The Yellowstone and Vail locations opened in March and already have waiting lists.”


Haitians Fashion Boots from Bottles

Fast Company: “A new backpack started life as 7.5 plastic bottles trashed on streets in Haiti. The backpack—part of a new line of boots, bags, and t-shirts made by Timberland—looks like it’s made from canvas. But the material is 50% recycled plastic, sourced from a place that both has excess trash and a desperate need for jobs.”

“The process to turn a bottle into fabric is fairly simple: the plastic is mechanically broken down into flakes, put through something that looks like a Play-Doh extruder, and then rolled and manipulated into bales that can be spun into fabric. Plastic bottles are made from oil; so is polyester. When a bottle is recycled into fabric, the end result looks the same as if it had come from fossil fuels (it can also be recycled into other products, such as printer cartridges).”

“The company began working in Haiti in part because it’s the poorest country in the Western Hemisphere. It spent two years studying existing recycling systems and setting up a program that would fill in the gaps, rather than competing with local business. The team now wants to repeat the process in other countries.”


Bowery FarmOS Yields ‘Post-Organic’ Produce

Christian Science Monitor: “A newly launched modern farming company, Bowery, is growing what they call the world’s first “post-organic” produce. Their concept breaks from traditional agricultural practices by growing plants indoors in vertical rows without any pesticides. With the help of proprietary technology, Bowery can closely monitor the growth of their crops and meticulously manage the resources needed. More than 80 types of crops are currently being grown at the company’s farm in Kearny, New Jersey, and they are selling several types of greens and herbs in stores in the New York region.”

“The idea for the company spawned when co-founder and CEO Irving Fain discovered a promising trend in LED lighting cost and efficiency that could improve indoor farming.” He explains: “The pricing of LED lights dropped dramatically a little over 5 years ago. We’ve also seen the efficiency more than double. What makes this even more exciting is that research suggests that this trend will continue. This means that not only are LED’s a viable solution for indoor farming today, but this solution continues to scale out in the future. While traditional farming methods waste resources and endanger our future food supply, advancements in indoor farming make it possible to address a wide range of agricultural issues.”

“FarmOS, a technology system built by the Bowery team, allows crops to grow year-round, at a faster rate, and using 95-percent less water than traditional agriculture. FarmOS creates ideal conditions using automation, LED lighting that mimics the sun, and a 24-hour monitoring to ensure a reliable yield without wasting resources.”


Vegan Condoms? Introducing: ‘Sustain’

The New York Times: “The latex in Sustain condoms comes from a Fair Trade rubber plantation in Southern India … The factory is solar powered. And the condoms are free from nitrosamines, possible carcinogens found in many popular brands … With Sustain, Meika Hollender is trying to do for the contraceptive industry what brands like Honest Company, Mrs. Meyer’s and Seventh Generation have done for cleaning products — introduce all-natural alternatives to household staples such as diapers, hand soaps and paper towels.”

“That’s no coincidence. Jeffrey Hollender, one of the founders of Seventh Generation, is Meika’s father and runs Sustain with her … After founding Seventh Generation … he lost control and was forced out by his partners in 2010. On the beach … he zeroed in on condoms. Condoms, he figured, were a product that hadn’t yet gotten the full environmental treatment. And he knew that they were an inherently sustainable product — latex is made from the sap of the rubber tree, an endlessly renewable resource.”

“But vegan condoms are shaping up to be a more difficult sell than recycled paper towels … Three years after founding the company, sales have topped $1 million annually, and big stores like CVS and Target are carrying their products, but the brand has yet to really crack the mainstream … What’s more, the Hollenders have come under fire for what critics describe as dangerous alarmism … its Twitter account posted a video titled Are Condoms Killing You’… Yet Sustain still touts the fact that its condoms are free of nitrosamines on its packaging. Ms. Hollender explains: “This is what resonated with consumers. Maybe because it’s a big, scary chemical word.”