The Wall Street Journal: “Attached to a laboratory-like plant in this upstate community is a neon-lit vending machine dubbed the Meat-O-Mat, where customers can buy locally raised meat whenever they like. If Joshua Applestone has his way, carnivores will flock to it the way that banking customers visit the ATM. His invention is stocked with pork chops, dry-aged burger patties, bratwurst meatballs and his beloved pork roll, a deli meat native to New Jersey. Customers swipe their credit cards, push a button, slide the door open and retrieve their hormone- and antibiotic-free selection.”
“Mr. Applestone and his partners at Applestone Meat Co., the attached plant, are attempting to develop a new, meat-centric business model. For the past two years, they have been exploring ways of making high-quality cuts available at lower prices by slashing labor costs and considering offbeat distribution methods like the Meat-O-Mat. ‘We’re going for a highway-roadside-attraction type of approach,’ said Samantha Gloffke, the company’s general manager and a part owner. ‘The goal is to make sustainability really exciting.'”
Mr. Applestone envisions them stationed at supermarkets, football stadiums and picnic sites, places where you might welcome the convenience of buying something to toss on the grill. ‘Think about it at any music festival,’ he said. ‘Anywhere someone brings a cooler, you no longer have to bring fresh meat. How much is peace of mind worth?'”
The Wall Street Journal: “Many retailers and consumer products companies classify their products as natural if some of their ingredients were originally sourced from plant-based materials. But the top ingredients in many natural or ‘green’ consumer goods aren’t that different from mainstream products, whose ingredients often come from petroleum-based sources … The main ingredients in Tom’s of Maine Simply White toothpaste, for instance—including sodium fluoride, hydrated silica, sorbitol and sodium lauryl sulfate—are also in some types of Colgate toothpaste. Tom’s of Maine, which says all its ingredients ‘originate from nature,’ is owned by Colgate-Palmolive Co.”
“Whole Foods Markets Inc. last fall started selling a new brand of laundry detergent called Nature’s Power, whose green bottle claims the product is made ‘with plant-derived soaps.’ Its top active ingredient, a commonly used cleaning agent called sodium laureth sulfate, is found in plenty of its mainstream peers, including Arm & Hammer, which like Nature’s Power is made by Church & Dwight Co. Sodium laureth sulfate can be produced from coconut oil, palm oil or petroleum. ‘It is the same chemical compound, regardless of what it’s derived from,’ says Clarence Miller, a professor emeritus of chemical and biomolecular engineering at Rice University in Houston.”
“While the Food and Drug Administration regulates foods and personal-care products and requires detailed ingredient labeling, it isn’t clear who is checking the labels of household products or the contents of bottles … The use of term “organic” is more closely regulated. Makers of household cleaners that label their products organic must have their ingredients certified by an independent body that follows guidelines from the U.S. Department of Agriculture.”
C-Suite Strategies, a special supplement in The Wall Street Journal, featured an interview with Ayah Bdeir, founder of littleBits Electronics, makers of gender-neutral kits for building electronic toys — “snap-together electronic circuits, motors, lights and motors.”
“We want to help kids and adults understand the world around them further and reinvent it,” Ms. Bdeir, herself an engineer, says. In response to a question about how she creates gender-neutrality, especially in a category that is traditionally male-oriented, she responds:
“We are deliberately gender-neutral in the design of our product, packaging and communications, the colors we pick, the inventors we feature, the inventions we select [for publicity]. We promote creativity in art, in music, in design, not gendered hobbies. We market littleBits as a tool for invention, learning and play, as opposed to marketing it as a toy, which avoids placing it in either the pink or blue aisle.
The traditional association with robotics and vehicles is that they’re boys’ tools. So, we have bright colors that look like candy. There’s an extra effort to make the circuits look beautiful. And it turns out boys are not turned off. Anecdotally, our teachers tell us it’s close to 40% to 50% girls, which is unheard of in electronics.”
Bottles of Wild Turkey bourbon and rye whiskey now feature an older, prouder bird, reports The Wall Street Journal. The newly redesigned labels cap a $100 million expansion and modernization of the Wild Turkey distillery, following its acquisition by Gruppo Campari.
Campari marketing vice president Melanie Batchelor says the previous turkey looked “a little sad … not proud.” Consumer research also found that the turkey looked too young, which “conflicted with the idea that the bourbon is aged.” The new illustration is “more of a close-up image, with prominent eyes and fluffy feathers.”
“Wild Turkey also wanted to better highlight its master distillers, Jimmy Russell and his son, Eddie,” whose “signatures are now larger and on the fronts of the bottles, rather than the necks … Bottles also include the words ‘Crafted With Conviction’ … They wanted to avoid using ‘handcrafted,’ a phrase Ms. Batchelor feels has become so common in the spirits industry that it sounds generic.