Drinkfinity: A Portable Soda Fountain

Fast Company: Pepsi’s “newest venture is centered on a 20-ounce reusable water bottle that comes with sets of flavor pods … The new product line, called Drinkfinity, is a clear reaction to consumers drinking less soda … The name is meant to indicate that there are infinite combinations of drinks you could make with the bottle and the flavor pods. The Drinkfinity team’s ultimate aspiration is that consumers go online, choose all the ingredients they want, and have personalized pods shipped to their door–a vision that reacts to several consumer trends, including on-demand services and healthy living.”

“For now, the brand … is debuting 12 different types of pods … To make yourself a White Peach Chill or a Mandarin Orange Charge, you fill up your Drinkfinity water bottle, unpeel a pod’s label, remove your bottle’s cap, and push the cap of the lid through a pointed plastic structure. This ruptures the dry storage area in the pod and releases the concentrated liquid, which pours into the container. Then you shake and drink. The bottle itself has a magnetic spot on its side to hold down the cap so it doesn’t hit you in the face as you guzzle.”

“To create Drinkfinity, PepsiCo had to rethink the supply chain, manufacturing, shipping, and even recycling. That resulted in the full life cycle of a single pod producing 40% fewer carbon emissions than the typical 20-ounce drink housed in a plastic bottle you’d buy at the supermarket. The pods also use 65% less plastic than these 20-ounce bottles … The Drinkfinity team likens the product to the new soda fountain: a platform for people to choose what they want to drink, except you can carry it in your bag.”

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Word of the Day: Convenience

Tim Wu: “Convenience is the most underestimated and least understood force in the world today … In the developed nations of the 21st century, convenience — that is, more efficient and easier ways of doing personal tasks — has emerged as perhaps the most powerful force shaping our individual lives and our economies. This is particularly true in America, where, despite all the paeans to freedom and individuality, one sometimes wonders whether convenience is in fact the supreme value.”

“Convenience has the ability to make other options unthinkable. Once you have used a washing machine, laundering clothes by hand seems irrational, even if it might be cheaper. After you have experienced streaming television, waiting to see a show at a prescribed hour seems silly, even a little undignified. To resist convenience — not to own a cellphone, not to use Google — has come to require a special kind of dedication that is often taken for eccentricity, if not fanaticism.”

“For all its influence as a shaper of individual decisions, the greater power of convenience may arise from decisions made in aggregate, where it is doing so much to structure the modern economy. Particularly in tech-related industries, the battle for convenience is the battle for industry dominance … The easier it is to use Amazon, the more powerful Amazon becomes — and thus the easier it becomes to use Amazon. Convenience and monopoly seem to be natural bedfellows.”

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My Esel: Bespoke Design in Wood

Bike Rumor: “We’ve seen plenty of bike frames made out of wood over the past few years, but few have taken advantage of the material’s workability to add more customization into the frame building process. My Esel takes that issue head on … For each bike that they produce, My Esel uses a configuration tool that lets buyers enter their exact body measurements and desired riding position, to scale the frame fit specifically to them, before it is produced through a CNC manufacturing process tailored to each buyer.”

“The key to that customization has been developing a parametric design software that lets My Esel plug in all of the key measurements of a rider’s body and translate that into a scalable frame layout part of which is then produced on a CNC mill … The software also adjust to three primary riding styles Sport/Racing, Urban/Trekking, or Comfort/Holland … so you not only get a bike the right size for you put with a position adjusted to your intended style of riding.”

“The bikes get customizable finish too. The frames are built from ash veneer hardwood plywood and can get four layers of clearcoat to show the grain, with black or white painted finishes optional as well. A walnut veneer is apparently available as an upgrade, as is a dark black stain of the standard ash.”

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Schmidt’s Toothpaste: For Fresh, Charcoal-y Breath

Fast Company: “Unilever recently acquired Schmidt’s Naturals for its millennial-friendly natural deodorants, and now the Portland-based startup is taking on another bathroom shelf staple: Toothpaste … Much like the company’s popular deodorant line, which comes in unconventional scents like rose vanilla and lavender sage, the toothpaste collection reimagines the flavors we swish and spit. Think activated charcoal with mint, vanilla chai, and coconut with lime in bright, modern tubes that starkly differ from more hippie-esque natural brands.”

“Schmidt’s Naturals cofounder and CEO Michael Cammarata tells Fast Company he saw a ripe opportunity to translate modern consumer scent preferences for personal care products. While customers adamantly want oral care that leaves them feeling fresh, the company’s research found that could also extend into citrus and floral flavors.”

“It remains to be seen whether consumers will be drawn to the product for its main selling point: Health. Schmidt’s Naturals is free of potentially harmful ingredients, and its packaging proudly touts vitamin and superfood extracts … Cammarata is confident that the health-conscious tide is growing, and with that, so will society’s view of what they put on and in their body. Indeed, a recent study published in the journal JAMA Internal Medicine found that consumer complaints of adverse health events related to personal care products more than doubled last year.”

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When is a Car a Tiger Crossed With an Iguana?

The New York Times: “When Volkswagen developed a smallish S.U.V. to meet the segment’s growing demand, it faced a challenge: The truck had no name … VW sought the public’s input — a tricky proposition. Its unorthodox approach included a poll, which produced a stunning response. About 350,000 readers of the German magazine Auto Bild cast votes. Among the names on the ballot: Namib, Rockton, Samun and Nanuk. The winner was Tiguan, a mélange of ‘tiger’ and ‘iguana.’ Sexy? Perhaps not. But it stuck, and the Tiguan has stuck around.”

“In 2003, the Canadian division of General Motors was about to introduce a Buick model it had christened the LaCrosse. It became apparent shortly before launch that in Québécois youth culture, LaCrosse is slang for masturbation. The name was changed.”

“When it comes to signing the deal on the showroom floor, however, the car name isn’t necessarily what pushes the buyer’s buttons.” Branding consultant Robert Pyrah comments: “The product has to be king. At the end of the day, I tell clients that as long as the name isn’t bad, you can get away with most things.”

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Adidas Kicks are a Ticket to Ride

City Lab: “Starting January 16, Berlin transit authority BVG will release its own limited edition line of sneakers, a project that’s the first of its kind anywhere in the world. A collaboration with Adidas Originals, the sneakers’ tie-in with the subway will be immediately apparent to any Berliner: the heel counters feature the unmistakable seat upholstery pattern featured on the city’s public transit fleet.”

“The sneaker’s tongue will include a feature that’s arguably more striking—a fabric version of the annual BVG season ticket. That means the wearer gets free travel on subways, trams, buses, and ferries anywhere within Berlin public transit zones A and B— which cover almost all of the city—from January 31st to the end of the year.”

“Then there’s the price, which is a snip at €180 ($215) a pair. That makes them more expensive than the average sneaker, but much cheaper than a traditional annual transit pass, currently €728 ($869) for the same zones.”

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Skura: A Sponge That’s Both Smart & Beautiful


Skura Style: “With clean Scandinavian design, bold colors and resealable packaging, this sponge looks so good you’ll want to show it off … Ugly and smelly no more. Skura’s antimicrobial and fade-to-change technologies ensure that brilliant clean we all crave … Skura’s subscription service is an easy, accessible and innovative way to maintain good sponge etiquette and keep your kitchen super fresh.” (Hat tip to Bill Agee).

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How Big Data Disrupts Big Brands

The Washington Post: “Launched in 2015, ZX Ventures is charged with ‘disrupting’ the beer industry by developing and investing in businesses that will provide value and improve user experiences — and make more money for AB InBev — somewhere down the road. They’ve invested in e-commerce delivery systems, beer-rating applications and home-brew suppliers, all of which provide data points that can tell them about trends and help them get ahead of the market.”

“According to its mission statement, ‘ZX Ventures is hopelessly dedicated to creating and analyzing the data necessary for determining our ideal strategies, products and technologies. We believe that the more we know and learn about our consumers and products, the better chance we have of anticipating their needs in the future.’ Translation: They want to know everything about purchasing patterns and decisions. What are customers looking for? What are influencers thinking? How can they make it easier to get AB InBev’s products into the hands of people who might want beer?”

“The ZX Ventures team is interested in access to a large number of data points: The most popular and trending beers, styles and search terms in any region around the world. Are more people giving high ratings to saisons in London than Los Angeles? Are Bavarians searching for IPAs available to them? What are the most highly rated beer bars in the Southeast? Which beer styles have grown the most in the last year, in terms of average ratings or the number of searches, and where? If certain cities are rating sour beers higher than the norm, for example, Elysian’s sour pineapple seasonal or a new wild saison from Wicked Weed could be given extra promotional play in those markets.”

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How ‘Ankle-Biters’ Nip Big Brands

The Wall Street Journal: “Consumers in rich countries once embraced the consistency, convenience and affordability of their offerings, from disposable razors to ready-to-boil ravioli. In other parts of the world, a growing middle class clamored for many of the same trusted, Western brands.”

“Today, that isn’t good enough. Shoppers have gravitated in droves toward smaller, niche or locally made products. In many cases, they are seeking out healthy alternatives and more natural ingredients. Manufacturing costs have fallen, allowing small players to seize quickly on trends. Social media and e-commerce have made marketing and distribution easier.”

RBC analyst James Edwardes Jones comments: “We think big incumbents—however well managed—are going to continue to struggle against the depredations of the ‘ankle-biters’.”

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How Mushrooms Battle Dirty Laundry

The New York Times: Scientists from a “Danish biotechnology company … Novozymes, regularly trudge through the mud, hunting for oyster mushrooms that protrude from a fallen beech or bracken fungi that feast on tough plant fibers. They are studying the enzymes in mushrooms that speed up chemical reactions or natural processes like decay … Their work is helping the company develop enzymes for laundry and dishwasher detergents that would require less water, or that would work just as effectively at lower temperatures.”

“Enlisting enzymes to battle dirt is not a new strategy. Over thousands of years, mushrooms and their fungi cousins have evolved into masters at nourishing themselves on dying trees, fallen branches and other materials. They break down these difficult materials by secreting enzymes into their hosts. Even before anyone knew what enzymes were, they were used in brewing and cheese making, among other activities.”

“Novozymes and its rivals have developed a catalog of enzymes over the years, supplying them to consumer goods giants like Unilever and Procter & Gamble … In 2009, Novozymes scientists teamed up with Procter & Gamble to develop an enzyme that could be used in liquid detergents for cold-water washes.” Phil Souter of P&G comments: “We knew this was something that consumers would want. I think this is a very tangible and practical way people can make a difference in their everyday lives.”

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