BMW Modulates Its Amplitude Attitude

BMW Blog: “BMW was the first automobile company to ditch AM radio functionality, with its recent i3 electric vehicle, and it caused quite a stir among i3 owners. The reason for the drop of one of America’s oldest broadcasting mediums is that the electromagnetic interference from the electric drivetrain of the car blocks out the AM signal, making it fuzzy and choppy.”

“Most Americans, and nearly everyone else around the world, feel as if AM is a dead technology and won’t be around much longer, so there’s no fuss there. However, as it turns out, nearly 3 million Americans listen to AM radio everyday, tuning in to local broadcasting stations, many talk radio stations and most broadcasted sports radio.”

“So due to AM radio’s loyal following, many automakers, BMW included, are looking for a way to reduce and eliminate the interference that comes from electric vehicles … If someone pays that much money for a car, regardless of what kind of car it is … they want to be able to listen to whatever kinds of radio they want.”

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“Brave” Browser Offers Users Ad Revenues

Christian Science Monitor: “Brendan Eich, former CEO of Mozilla Corporation and creator of JavaScript, is launching a new startup – Brave, a browser with a less-than-intuitive solution: block ads by default. The browser will automatically block disruptive ads on the Web and replace them with safer, less intrusive ones. The browser will also reward users with a cut of the advertising profits and a choice to support their favorite websites … the main goal of the browser is to give users control over their advertising experience and more control over how they support their favorite websites.”

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Quote of the Day

“I think the potential of what the Internet is going to do to society, both good and bad, is unimaginable. I think we’re actually on the cusp of something exhilarating and terrifying … It’s an alien life form! Is there life on Mars? Yes, it’s just landed here. The actual context and state of content is going to be so different from anything we can envisage at the moment. Where the interplay between the user and the provider will be so in simpatico, it’s going to crush our ideas of what mediums are all about.”

“…The breakthroughs of the early part of the century with people like Duchamp who were so prescient in what they were doing. The idea is that the piece of work is not finished until the audience comes to it, and what the piece of art is about is the gray space in the middle. That gray space in the middle is what the 21st century is going to be about.” — David Bowie, on the BBC in 2000, via Fact Magazine.

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