Ac2ated Sound: The Car is the HiFi

The New York Times: “Continental, a German auto-components supplier, has developed technology that makes parts of the car’s interior vibrate to create high-fidelity audio on a par with any premium sound system on the road now. The approach turns the rear window into a subwoofer. The windshield, floor, dashboard and seat frames produce the midrange. And the A-pillars — the posts between the windshield and the doors — become your tweeters, said Dominik Haefele, the leader of the team that developed the technology.” He comments: “It’s a 3-D immersive sound, and you’re experiencing the music in a very different way. You’re in the sound. You feel it all around you, like you’re adding another dimension to it.”

“The key components are transducers — small devices that use a magnet wrapped in a copper coil to convert electrical energy into mechanical energy. Run current through the wires, and the transducer vibrates. Continental has figured out a way to implant transducers in a car’s interior and use them to turn interior panels into speakers.”

“The system, which Continental calls Ac2ated Sound, should begin appearing by 2021, Mr. Haefele said. He declined to name the carmakers that will offer it, although Mercedes, BMW and Audi are all big customers — and frequent adopters — of Continental’s technology.”

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Kochhaus: Grocery Store as Cookbook

Kochhaus: “Kochhaus is the first grocery store that is not sorted by product groups, but by creative recipes … As a walk-in recipe book, the Kochhaus offers a constantly changing range of 18 different recipes worldwide. At free-standing tables full of fresh ingredients you will find everything you need for a particular dish – for two, four or more people. At any time there is a selection of appetizers, salads and soups. With creative pasta, fish and meat dishes. And of course some tempting desserts.”

“The recipe tables with large colored plates show at a glance which ingredients are needed for a dish. With the step-by-step cooking instructions in pictures, the perfect dinner is guaranteed to succeed. Delicious delicacies and clever kitchen helpers complete the concept.”

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Goody Gumdrop: Blue Sole Shoes

Fast Company: “The blue soles of a new brand of shoes are made from an unlikely source: recycled chewing gum. The shoes, which are expected to launch later this year, are the latest project from a U.K. designer who has spent nearly a decade working on ways to turn discarded gum from sticky sidewalk blight into something useful.”

“Anna Bullus was in design school when she started thinking about the problem … She created a pink, bubble-shaped bin–itself made from recycled gum, blended with other recycled materials–to begin to collect the gum on central city streets, train stations, and other places with heavy foot traffic. When the bin is full, the whole container goes to a recycled facility, where any trash or cigarette butts are sorted out. The gum and bin are then recycled together … and made into pellets that can be used in the same type of manufacturing equipment that usually works with regular plastic.”

“Bullus says that her company, Gumdrop, is learning where to best position the bins to have the greatest chance of intersecting with someone at the moment that they want to get rid of gum … Turning gum into new products, she hopes, will give consumers more incentive not to litter old gum on the streets–and potentially begin recycling other trash as well.”

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Forget Smellovision: Samsung Intros Invisiblevision

Quartz: “Samsung’s new QLED line of 4K TVs features a technology the company is calling ‘Ambient Mode.’ Before you mount the TV, you’ll snap a picture of the wall it’s going to hang on—it doesn’t matter if it’s brick, wood, patterned wallpaper, or just a white wall—and then after it’s up, you can set that picture as the TV’s background. The result is something that looks like a floating black rectangle mounted on a wall. Samsung even includes a digital version of the shadow this black rectangle would cast on the wall, as if there really wasn’t a large LED panel sitting in the middle of the thin metal strips.”

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Craeft & The Wisdom of Daily Life

The Atlantic: “In his new book Craeft, the archaeologist and BBC presenter Alexander Langlands offers a fascinating and surprisingly relevant dive into a subject that might seem niche to many—the origins of traditional crafts in medieval Europe … For Langlands, the Anglo-Saxon word ‘craeft’ is distinct from our modern word “craft” in spirit and in practice. ‘Craeft’ means having the wisdom of one’s surroundings, understanding nature and the seasons, and knowing one’s materials, as well as how objects and systems fall apart.”

“Apart from its use as a marketing term for, say, microbrews, the word today doesn’t usually connote a skilled trade. Unlike ‘working,’ ‘crafting’ is commonly understood as fun: It can be self-consciously silly, feathered, decoupaged, and brightly colored. It’s fun for kids and meditative for grownups. In most cases, the product of a crafting session is less important than the relaxing process by which it was made … It provides the satisfaction of transforming a stack of materials into a tangible, recognizable finished object, often by way of a therapeutically repetitive process. Craft’s magic trick is that it’s play that’s been designed to look like work.”

“What Langlands is advocating for in his book is more widespread knowledge about the time when craft was integral to daily life. In the era he studies, activities like beekeeping weren’t escapes from reality, but essential to it. He also smartly notes that neither ‘craft’ nor ‘craeft’ is a synonym for ‘working with one’s hands.’ At its root, the word ‘manufacture,’ which is associated with mass production, means ‘to make by hand’ … Langlands calls for living and working with awareness of our environments, materials, and challenges in real time.”

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Richard Montanez: Flamin’ Hot Innovator

The Washington Post: “Flamin’ Hot Cheetos — the spicy red version of the classic cheese-flavored snack — are something of a cultural phenomenon … They were invented by a janitor, the son of a Mexican immigrant who dropped out of school because he struggled with English … His name is Richard Montañez, and Fox Searchlight Pictures is making a movie about his life … When he was about 12 years old in 1976, Montañez landed a job working as a janitor at a California Frito-Lay plant. One day, as he told Lowrider magazine, he saw a company-wide video of then-CEO Roger Enrico saying, ‘We want every worker in this company to act like an owner. Make a difference. You belong to this company, so make it better’.”

“Montañez took these words to heart … As he tells it, one day an assembly line at the plant where he worked broke down. A batch of Cheetos didn’t receive the orange, cheesy dust that make them so popular. So he took a few home to experiment. He had formed an idea while watching a street vendor in his neighborhood make elote, or grilled Mexican street corn — corn on the cob covered in cheese, butter, lime and chili. ‘What if I took the same concept and applied it to a Cheeto?’ he thought, according to his memoir.”

“So he did. His friends and family loved the result. Thinking back to the video and figuring he had nothing to lose, he decided to call Enrico to pitch the idea. Enrico took his call and told Montañez to present his product in two weeks … Against all odds, it worked. Enrico loved the idea, and a new line of spicy snack food was born — with Flamin’ Hot Cheetos as its flagship. Montañez has since served in various positions throughout the company, including as an executive vice president.”

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Drinkfinity: A Portable Soda Fountain

Fast Company: Pepsi’s “newest venture is centered on a 20-ounce reusable water bottle that comes with sets of flavor pods … The new product line, called Drinkfinity, is a clear reaction to consumers drinking less soda … The name is meant to indicate that there are infinite combinations of drinks you could make with the bottle and the flavor pods. The Drinkfinity team’s ultimate aspiration is that consumers go online, choose all the ingredients they want, and have personalized pods shipped to their door–a vision that reacts to several consumer trends, including on-demand services and healthy living.”

“For now, the brand … is debuting 12 different types of pods … To make yourself a White Peach Chill or a Mandarin Orange Charge, you fill up your Drinkfinity water bottle, unpeel a pod’s label, remove your bottle’s cap, and push the cap of the lid through a pointed plastic structure. This ruptures the dry storage area in the pod and releases the concentrated liquid, which pours into the container. Then you shake and drink. The bottle itself has a magnetic spot on its side to hold down the cap so it doesn’t hit you in the face as you guzzle.”

“To create Drinkfinity, PepsiCo had to rethink the supply chain, manufacturing, shipping, and even recycling. That resulted in the full life cycle of a single pod producing 40% fewer carbon emissions than the typical 20-ounce drink housed in a plastic bottle you’d buy at the supermarket. The pods also use 65% less plastic than these 20-ounce bottles … The Drinkfinity team likens the product to the new soda fountain: a platform for people to choose what they want to drink, except you can carry it in your bag.”

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Fast Fun: The New Fashion in Toys

The Wall Street Journal: “Hasbro Inc., Mattel Inc. and other companies are rushing to collapse production times and capitalize on fast-moving trends such as slime-making kits, and viral videos that can spawn new games and toys. The goal is to spot ideas and get products in stores in a matter of months instead of the following Christmas. Toy companies need rapid turnaround times if they are to profit from these trends, which spike and dissipate quickly. Copycats, usually smaller manufacturers, also can quickly crowd the market.”

“In a sense, the companies are lifting from the playbooks of fast-fashion retailers such as Zara and Forever 21, which can churn out new coats in just 25 days … Mattel has carved out a team of fewer than 10 executives, including toy designers and manufacturing experts, to develop toys that match up with larger trends in the industry. Mattel Chief Executive Margo Georgiadis said in an interview Friday that she gave the team three months and a ‘next to nothing’ budget to create a few ideas to pitch at a January toy fair. Those items, including a plush toy, are expected to be sold later this year.”

“Hasbro last year established a similar team, called ‘Quick Strike,’ hoping to turn social-media trends into marketable products. The maker of Monopoly and Nerf guns has come up with several games inspired by viral videos.”

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Word of the Day: Convenience

Tim Wu: “Convenience is the most underestimated and least understood force in the world today … In the developed nations of the 21st century, convenience — that is, more efficient and easier ways of doing personal tasks — has emerged as perhaps the most powerful force shaping our individual lives and our economies. This is particularly true in America, where, despite all the paeans to freedom and individuality, one sometimes wonders whether convenience is in fact the supreme value.”

“Convenience has the ability to make other options unthinkable. Once you have used a washing machine, laundering clothes by hand seems irrational, even if it might be cheaper. After you have experienced streaming television, waiting to see a show at a prescribed hour seems silly, even a little undignified. To resist convenience — not to own a cellphone, not to use Google — has come to require a special kind of dedication that is often taken for eccentricity, if not fanaticism.”

“For all its influence as a shaper of individual decisions, the greater power of convenience may arise from decisions made in aggregate, where it is doing so much to structure the modern economy. Particularly in tech-related industries, the battle for convenience is the battle for industry dominance … The easier it is to use Amazon, the more powerful Amazon becomes — and thus the easier it becomes to use Amazon. Convenience and monopoly seem to be natural bedfellows.”

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