Forget Smellovision: Samsung Intros Invisiblevision

Quartz: “Samsung’s new QLED line of 4K TVs features a technology the company is calling ‘Ambient Mode.’ Before you mount the TV, you’ll snap a picture of the wall it’s going to hang on—it doesn’t matter if it’s brick, wood, patterned wallpaper, or just a white wall—and then after it’s up, you can set that picture as the TV’s background. The result is something that looks like a floating black rectangle mounted on a wall. Samsung even includes a digital version of the shadow this black rectangle would cast on the wall, as if there really wasn’t a large LED panel sitting in the middle of the thin metal strips.”

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Craeft & The Wisdom of Daily Life

The Atlantic: “In his new book Craeft, the archaeologist and BBC presenter Alexander Langlands offers a fascinating and surprisingly relevant dive into a subject that might seem niche to many—the origins of traditional crafts in medieval Europe … For Langlands, the Anglo-Saxon word ‘craeft’ is distinct from our modern word “craft” in spirit and in practice. ‘Craeft’ means having the wisdom of one’s surroundings, understanding nature and the seasons, and knowing one’s materials, as well as how objects and systems fall apart.”

“Apart from its use as a marketing term for, say, microbrews, the word today doesn’t usually connote a skilled trade. Unlike ‘working,’ ‘crafting’ is commonly understood as fun: It can be self-consciously silly, feathered, decoupaged, and brightly colored. It’s fun for kids and meditative for grownups. In most cases, the product of a crafting session is less important than the relaxing process by which it was made … It provides the satisfaction of transforming a stack of materials into a tangible, recognizable finished object, often by way of a therapeutically repetitive process. Craft’s magic trick is that it’s play that’s been designed to look like work.”

“What Langlands is advocating for in his book is more widespread knowledge about the time when craft was integral to daily life. In the era he studies, activities like beekeeping weren’t escapes from reality, but essential to it. He also smartly notes that neither ‘craft’ nor ‘craeft’ is a synonym for ‘working with one’s hands.’ At its root, the word ‘manufacture,’ which is associated with mass production, means ‘to make by hand’ … Langlands calls for living and working with awareness of our environments, materials, and challenges in real time.”

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Richard Montanez: Flamin’ Hot Innovator

The Washington Post: “Flamin’ Hot Cheetos — the spicy red version of the classic cheese-flavored snack — are something of a cultural phenomenon … They were invented by a janitor, the son of a Mexican immigrant who dropped out of school because he struggled with English … His name is Richard Montañez, and Fox Searchlight Pictures is making a movie about his life … When he was about 12 years old in 1976, Montañez landed a job working as a janitor at a California Frito-Lay plant. One day, as he told Lowrider magazine, he saw a company-wide video of then-CEO Roger Enrico saying, ‘We want every worker in this company to act like an owner. Make a difference. You belong to this company, so make it better’.”

“Montañez took these words to heart … As he tells it, one day an assembly line at the plant where he worked broke down. A batch of Cheetos didn’t receive the orange, cheesy dust that make them so popular. So he took a few home to experiment. He had formed an idea while watching a street vendor in his neighborhood make elote, or grilled Mexican street corn — corn on the cob covered in cheese, butter, lime and chili. ‘What if I took the same concept and applied it to a Cheeto?’ he thought, according to his memoir.”

“So he did. His friends and family loved the result. Thinking back to the video and figuring he had nothing to lose, he decided to call Enrico to pitch the idea. Enrico took his call and told Montañez to present his product in two weeks … Against all odds, it worked. Enrico loved the idea, and a new line of spicy snack food was born — with Flamin’ Hot Cheetos as its flagship. Montañez has since served in various positions throughout the company, including as an executive vice president.”

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Drinkfinity: A Portable Soda Fountain

Fast Company: Pepsi’s “newest venture is centered on a 20-ounce reusable water bottle that comes with sets of flavor pods … The new product line, called Drinkfinity, is a clear reaction to consumers drinking less soda … The name is meant to indicate that there are infinite combinations of drinks you could make with the bottle and the flavor pods. The Drinkfinity team’s ultimate aspiration is that consumers go online, choose all the ingredients they want, and have personalized pods shipped to their door–a vision that reacts to several consumer trends, including on-demand services and healthy living.”

“For now, the brand … is debuting 12 different types of pods … To make yourself a White Peach Chill or a Mandarin Orange Charge, you fill up your Drinkfinity water bottle, unpeel a pod’s label, remove your bottle’s cap, and push the cap of the lid through a pointed plastic structure. This ruptures the dry storage area in the pod and releases the concentrated liquid, which pours into the container. Then you shake and drink. The bottle itself has a magnetic spot on its side to hold down the cap so it doesn’t hit you in the face as you guzzle.”

“To create Drinkfinity, PepsiCo had to rethink the supply chain, manufacturing, shipping, and even recycling. That resulted in the full life cycle of a single pod producing 40% fewer carbon emissions than the typical 20-ounce drink housed in a plastic bottle you’d buy at the supermarket. The pods also use 65% less plastic than these 20-ounce bottles … The Drinkfinity team likens the product to the new soda fountain: a platform for people to choose what they want to drink, except you can carry it in your bag.”

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Fast Fun: The New Fashion in Toys

The Wall Street Journal: “Hasbro Inc., Mattel Inc. and other companies are rushing to collapse production times and capitalize on fast-moving trends such as slime-making kits, and viral videos that can spawn new games and toys. The goal is to spot ideas and get products in stores in a matter of months instead of the following Christmas. Toy companies need rapid turnaround times if they are to profit from these trends, which spike and dissipate quickly. Copycats, usually smaller manufacturers, also can quickly crowd the market.”

“In a sense, the companies are lifting from the playbooks of fast-fashion retailers such as Zara and Forever 21, which can churn out new coats in just 25 days … Mattel has carved out a team of fewer than 10 executives, including toy designers and manufacturing experts, to develop toys that match up with larger trends in the industry. Mattel Chief Executive Margo Georgiadis said in an interview Friday that she gave the team three months and a ‘next to nothing’ budget to create a few ideas to pitch at a January toy fair. Those items, including a plush toy, are expected to be sold later this year.”

“Hasbro last year established a similar team, called ‘Quick Strike,’ hoping to turn social-media trends into marketable products. The maker of Monopoly and Nerf guns has come up with several games inspired by viral videos.”

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Word of the Day: Convenience

Tim Wu: “Convenience is the most underestimated and least understood force in the world today … In the developed nations of the 21st century, convenience — that is, more efficient and easier ways of doing personal tasks — has emerged as perhaps the most powerful force shaping our individual lives and our economies. This is particularly true in America, where, despite all the paeans to freedom and individuality, one sometimes wonders whether convenience is in fact the supreme value.”

“Convenience has the ability to make other options unthinkable. Once you have used a washing machine, laundering clothes by hand seems irrational, even if it might be cheaper. After you have experienced streaming television, waiting to see a show at a prescribed hour seems silly, even a little undignified. To resist convenience — not to own a cellphone, not to use Google — has come to require a special kind of dedication that is often taken for eccentricity, if not fanaticism.”

“For all its influence as a shaper of individual decisions, the greater power of convenience may arise from decisions made in aggregate, where it is doing so much to structure the modern economy. Particularly in tech-related industries, the battle for convenience is the battle for industry dominance … The easier it is to use Amazon, the more powerful Amazon becomes — and thus the easier it becomes to use Amazon. Convenience and monopoly seem to be natural bedfellows.”

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Is Gucci Today’s Most Innovative Brand?

From a Wall Street Journal interview with Imran Amed, founder of Business of Fashion: “Without a doubt, the single most innovative brand of the moment is Gucci … Gucci has completely overhauled their e-commerce strategy and changed the way they communicate about the brand. They’ve embraced new channels like Instagram but also done beautiful events and interesting advertising campaigns.”

“They’re not doing any discounting on their main runway collection … We’ve kind of trained the consumer to wait for things to go on sale. Gucci’s stopped that. Fifty percent of their customers are millennials. Millennials are the drivers of success for the fashion industry now. Without engaging them, you can’t really operate a successful business today. Gucci has found ways of engaging with that consumer.”

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Sportsneakers: Performance Shoes Trip Up

Quartz: “As sneakers have grown into the everyday footwear of choice—even in the office—for millions of Americans, performance shoes have been pushed aside by styles that co-opt their looks and comfort but shed their athletic intent … In 2017, sales of performance shoes dropped 10% to $7.4 billion, while sales of sport leisure sneakers grew 17%, reaching $9.6 billion.”

“Some brands have capitalized better than others. While Nike is by far still the king of the US sneaker market, Adidas has made significant gains in the US by delivering the fashionable, athletic-inspired shoes shoppers want. Nike has a deep roster of these styles, but its newer shoes, such as the Epic React Flyknit, still emphasize performance.”

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Purchase Brands vs. Usage Brands

Harvard Business Review: “Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.”

“Purchase brands focus on creating demand to buy the product, while usage brands focus on creating demand for the use of the product … Purchase brands emphasize promotion; usage brands emphasize advocacy … Purchase brands worry about what they say to customers; usage brands worry about what customers say to each other … Purchase brands try to shape what people think about the brand along the path to purchase; usage brands influence how people experience the brand at every touchpoint.”

“The simple view would be that traditional brands are purchase brands and digital brands are usage brands. But there are exceptions, including brands like Visa, FedEx, Lego, and Costco, which exhibit many of the characteristics of usage brands … They think of customers less as one-time buyers and more as users or members with an ongoing relationship … Purchase brands focus on the ‘moments of truth’ that happen before the transaction, such as researching, shopping, and buying the product. By contrast, usage brands focus on the moments of truth that happen after the transaction, whether in delivery, service, education, or sharing.”

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My Esel: Bespoke Design in Wood

Bike Rumor: “We’ve seen plenty of bike frames made out of wood over the past few years, but few have taken advantage of the material’s workability to add more customization into the frame building process. My Esel takes that issue head on … For each bike that they produce, My Esel uses a configuration tool that lets buyers enter their exact body measurements and desired riding position, to scale the frame fit specifically to them, before it is produced through a CNC manufacturing process tailored to each buyer.”

“The key to that customization has been developing a parametric design software that lets My Esel plug in all of the key measurements of a rider’s body and translate that into a scalable frame layout part of which is then produced on a CNC mill … The software also adjust to three primary riding styles Sport/Racing, Urban/Trekking, or Comfort/Holland … so you not only get a bike the right size for you put with a position adjusted to your intended style of riding.”

“The bikes get customizable finish too. The frames are built from ash veneer hardwood plywood and can get four layers of clearcoat to show the grain, with black or white painted finishes optional as well. A walnut veneer is apparently available as an upgrade, as is a dark black stain of the standard ash.”

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