Is Creativity a Fruit of Dementia?

The Wall Street Journal: “There are several theories on the connection between dementia and artistry. The first involves the prefrontal cortex, contained within the frontal lobe, home of high-level analysis and planning. When the region is damaged in frontotemporal dementia, people stop filtering their behavior and let go of their inhibitions. In the absence of the prefrontal lobe’s self-monitoring, an underlying creative drive emerges.”

“By looking back at the brains of these patients, researchers have found that most of the damage is on the left side—leading to a second theory. Many studies have shown that while the left brain is more analytical and calculating, the right hemisphere is better at interpreting visuospatial relationships and, by extension, creating artwork. When the previously dominant left hemisphere is damaged, the visuospatial faculties of the right hemisphere rise to prominence.”

Also: “It turns out that psychologists have noticed the prevalence of artistic talent among dyslexic children. Studies of university students further reveal high rates of dyslexia among art students. Based on studies of the writing of Leonardo da Vinci, Jackson Pollock and Andy Warhol, some scholars believe they were dyslexic.”

“With further study, we may come to confirm traditional lessons on how to harness creative potential—by releasing our inhibitions, not overthinking, and engaging in free association.”

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Samsung: Retail as a ‘Cultural Center’

Samsung’s NYC flagship store — Samsung 837 — is a “cultural center” that is designed “to build experiences rather than push product,” reports Engadget. “Across three floors you’ll find a 75-seat amphitheater, a full working kitchen and plenty of bench space for tech support and workshops. The amphitheater hosts a three-story interactive screen that was used for an art installation this week, but will be repurposed for screenings and presentations as well.”

“The ground level art gallery showcases works that use technology in a major way. The current exhibition, ‘Social Galaxy’ by Black Egg, contains a mirrored tunnel lined with Samsung devices. Users input their Instagram handle at the entrance and then, within seconds, the displays pull in images and comments from their accounts, creating a rapid cacophony of sound and color.”

“A set of chairs in the front of the store offer up a ‘4D’ virtual reality experience, by having you strap a Gear VR to your face as you sit in a chair that bobs in time whatever you’re looking at … Samsung 837 sourced a lot of its style locally as well. The employee uniforms came from designer line Rag & Bone, which has a location right across the street. The store also has a partnership with the nearby Standard hotel. Samsung 837 considers itself part of the Meatpacking District community, as well as a destination for both tourists and locals.”

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littleBits: Designing A Gender-Neutral Toy

C-Suite Strategies, a special supplement in The Wall Street Journal, featured an interview with Ayah Bdeir, founder of littleBits Electronics, makers of gender-neutral kits for building electronic toys — “snap-together electronic circuits, motors, lights and motors.”

“We want to help kids and adults understand the world around them further and reinvent it,” Ms. Bdeir, herself an engineer, says. In response to a question about how she creates gender-neutrality, especially in a category that is traditionally male-oriented, she responds:

“We are deliberately gender-neutral in the design of our product, packaging and communications, the colors we pick, the inventors we feature, the inventions we select [for publicity]. We promote creativity in art, in music, in design, not gendered hobbies. We market littleBits as a tool for invention, learning and play, as opposed to marketing it as a toy, which avoids placing it in either the pink or blue aisle.

The traditional association with robotics and vehicles is that they’re boys’ tools. So, we have bright colors that look like candy. There’s an extra effort to make the circuits look beautiful. And it turns out boys are not turned off. Anecdotally, our teachers tell us it’s close to 40% to 50% girls, which is unheard of in electronics.”

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Main & Vine: New Kroger Format Emphasizes ‘Community’

Seattle Times: A new, small-format Kroger store in Gig Harbor, WA, combines quality produce (like Whole Foods) and lower prices (like Trader Joe’s) but most of all is positioned as “not just as a grocery store but as a community hub, where local products are prominently displayed, community involvement is highlighted and people can hang out in the store’s two-level cafe area.”

“In the ‘brew and blend’ cafe area, beers including those from Gig Harbor’s 7 Seas Brewing are on tap, and coffee from Gig Harbor’s Cutters Point Coffee is served. Customers can eat sitting at tables and chairs or can people watch from lounge chairs on the upper level.”

“Local and regional wines and beers are arrayed prominently in the adult-beverage section, Gig Harbor’s Artondale Farm has its own stand for soaps and lotions, local artists painted the murals on the walls, and a product display features a small wooden boat built by Gig Harbor BoatShop … The name came from what the company wanted the brand to represent, with ‘Main’ evoking the Main Street of a community and ‘Vine’ conveying green and fresh.”

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Inclusive Design: Microsoft Thinks Outside the XBox

Fast Company: “Dubbed inclusive design, (Microsoft) begins with studying overlooked communities, ranging from dyslexics to the deaf. By learning about how they adapt to their world, the hope is that you can actually build better new products for everyone else.”

“What’s more, by finding more analogues between tribes of people outside the mainstream and situations that we’ve all found ourselves in, you can come up with all kinds of new products. The big idea is that in order to build machines that adapt to humans better, there needs to be a more robust process for watching how humans adapt to each other, and to their world … They are finding the expertise and ingenuity that arises naturally, when people are forced to live a life differently from most … the promise of this new design process isn’t in just a better Microsoft.”

August de los Reyes of Xbox: ”If we’re successful, we’re going to change the way products are designed across the industry. Period. That’s my vision.”

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Stories Can Teach Machines How To Behave

“Mark Riedl and Brent Harrison from the School of Interactive Computing at the Georgia Institute of Technology have just unveiled Quixote, a prototype system that is able to learn social conventions from simple stories,” reports The Guardian.

“A simple version of a story could be about going to get prescription medicine from a chemist … An AI (artificial intelligence) given the task of picking up a prescription for a human could, variously, rob the chemist and run, or be polite and wait in line. Robbing would be the fastest way to accomplish its goal, but Quixote learns that it will be rewarded if it acts like the protagonist in the story.”

“Quixote has not learned the lesson of ‘do not steal,’ Riedl says, but ‘simply prefers to not steal after reading and emulating the stories it was provided … the stories are surrogate memories for an AI that cannot ‘grow up’ immersed in a society the way people are and must quickly immerse itself in a society by reading about [it].’”

“The system was named Quixote, said Riedl, after Cervantes’ would-be knight-errant, who ‘reads stories about chivalrous knights and decides to emulate the behaviour of those knights.'”

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The Design Science of Conversational Agents

“The challenge of creating a computer “personality” is now one that a growing number of software designers are grappling with,” reports The New York Times. “A new design science is emerging in the pursuit of building what are called “conversational agents,” software programs that understand natural language and speech and can respond to human voice commands. However, the creation of such systems, led by researchers in a field known as human-computer interaction design, is still as much an art as it is a science.”

“Most software designers acknowledge that they are still faced with crossing the ‘uncanny valley,’ in which voices that are almost human-sounding are actually disturbing or jarring … Beyond correct pronunciation, there is the even larger challenge of correctly placing human qualities like inflection and emotion into speech. Linguists call this ‘prosody,’ the ability to add correct stress, intonation or sentiment to spoken language.”

“The highest-quality techniques for natural-sounding speech begin with a human voice that is used to generate a database of parts and even subparts of speech spoken in many different ways. A human voice actor may spend from 10 hours to hundreds of hours, if not more, recording for each database.”

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The Future of Shopping May Be Underground

Tech Insider: Garden Santa Fe, a 7-story-deep underground shopping mall in Mexico City, is a peculiar hybrid of basic infrastructure needs and a re-envisioning of contemporary retail. At a time when urban real estate is a precious commodity, going underground might just be the future of shopping … The Garden Santa Fe Mall has … circular courtyards, complete with live trees at the bottom and second level of the mall, providing a release from what would otherwise be a claustrophobic environment.”

“The presence of three full story glass atriums essentially brings the outdoors to the underground … The entire building is buried 7 stories deep, making heating and cooling much more energy efficient. Overall, the mall uses 60% of the energy of a comparable retail space. An extensive rain collection system and onsite grey water treatment and water reuse system make a similar impact in water consumption.”

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Wild Turkey Inks an Older, Prouder Bird

Bottles of Wild Turkey bourbon and rye whiskey now feature an older, prouder bird, reports The Wall Street Journal. The newly redesigned labels cap a $100 million expansion and modernization of the Wild Turkey distillery, following its acquisition by Gruppo Campari.

Campari marketing vice president Melanie Batchelor says the previous turkey looked “a little sad … not proud.” Consumer research also found that the turkey looked too young, which “conflicted with the idea that the bourbon is aged.” The new illustration is “more of a close-up image, with prominent eyes and fluffy feathers.”

“Wild Turkey also wanted to better highlight its master distillers, Jimmy Russell and his son, Eddie,” whose “signatures are now larger and on the fronts of the bottles, rather than the necks … Bottles also include the words ‘Crafted With Conviction’ … They wanted to avoid using ‘handcrafted,’ a phrase Ms. Batchelor feels has become so common in the spirits industry that it sounds generic.

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