Shopping-Cart Psychology: To Return or Not?

Scientific American: “It seems like a basic courtesy to others: you get a cart at the supermarket, you use it to get your groceries and bring them to your vehicle, and then you return it for others to use. And yet, it’s not uncommon for many people to ignore the cart receptacle entirely and leave their carts next to their cars or parked haphazardly on medians. During peak hours, it can mean bedlam. Where does this disregard come from?”

“Social norms fall into two general categories. There are injunctive norms, which drive our responses based on our perception of how others will interpret our actions. This means that we’re inclined to act in certain ways if we think people will think well or think poorly of us. And there are descriptive norms, where our responses are driven by contextual clues. This means we’re apt to mimic behaviors of others—so what we see or hear or smell suggests the appropriate/accepted response or behavior that we should display.”

“The world will likely not end because we aren’t returning our shopping carts—that would be an amazing butterfly effect—but it’s an example of a quality of life issue we can control. That guy who didn’t return his cart may not be a complete jerk. He may just be using the example set by others so he can get home a little more quickly. But if everyone does that, then we’re shifting the balance of what is acceptable, which may have greater ramifications to the social order. We have a greater influence over seemingly mundane situations than we realize.”


Redbro Chickens: Slow Growth, Better Taste

The New York Times: “Perdue Farms, one of the country’s largest chicken producers, has been raising what are known as slow-growth chickens side by side with the breeds that have made the company so successful. The new birds, a variety known as Redbro, take 25 percent longer, on average, to mature than their conventional cousins, and so are more expensive to raise.”

“Perdue is trying to find just the right slow-growth breed, and it has a strong incentive: A fast-growing cohort of companies that buy vast quantities of poultry, including Whole Foods Market and Panera Bread, are demanding meat from slow-growth chickens, contending that giving birds more time to grow before slaughter will give them a healthier, happier life — and produce better-tasting meat.”

“Consumers would … have to accept some trade-offs: While the new chickens have a fuller flavor, their meat tends to be distributed differently over the body, with more generous thighs and smaller breasts than the chicken most Americans are used to … In marketing slow-growth chickens, Perdue and others will have to make consumers understand why they are paying a higher price … the suggested retail price of a Sonoma Red (from Perdue’s Petaluma Poultry) that weighs four pounds is $16.”


IKEA Asks: Do You Speak Human?

The Verge: ‘If you put an AI in charge of your house — letting it control the lights, the alarms, the temperature, and so on — how would you want it to act? Should it be ‘autonomous and challenging’ or ‘obedient and assisting’? Would you prefer if it sounded male, female, or if it was gender neutral? Should it be religious? These are just some of the questions Ikea is asking its customers in a new survey titled: Do you speak human?”

“With this new survey, Ikea is focused on computer personality, looking to find out what sort of AI people would be happiest to interact with. This is a question that preoccupies the big tech companies, too — that’s why they’re hiring novelists and comedians to finesse the personality of their digital assistants.”

“Ikea is updating the results of the survey as it goes; so far it’s saying that 41 percent of people want their AI to be ‘obedient and assisting,’ 42 percent want it to be ‘gender neutral’ (as opposed to 35 percent for male, 24 percent for female), and 87 percent say they want their AI to ‘detect and react to emotions.’ There’s bound to be some self-selecting bias at work here, as the people who answer this survey are more likely to be interested in technology in general, but it’s still a very intriguing project.”


Insight Alert: Yes You Are Being Watched

Erica J. Boothby: “Most of the time, when you’re minding your own business and feeling relatively inconspicuous, you’re being watched much more than you realize. My colleagues and I demonstrated this in several studies … Although people surreptitiously noticed all kinds of details about each other — clothing, personality, mood — we found that people were convinced that the other person wasn’t watching them much, if at all.”

“So other people notice our coffee stains less than we think, but they watch us in general more than we think. The problem, in both cases, is that we project the focus of our attention onto others. Because we’re fixated on our coffee stain (or whatever we happen to be self-conscious about), we assume others must be, too. But when nothing in particular draws our attention to ourselves, we neglect the fact that we may nevertheless be an object of other people’s interest.”

“Assuming other people are focused on the same thing we are is at the root of many kinds of miscommunication … We all have a tendency to egocentrically ascribe our own perspective to others. That doesn’t make us selfish or bad. But it’s worth keeping in mind that everyone’s attention illuminates the world in a particular way, and what gets spotlighted differs from person to person.”


Little Damage: Almond Charcoal Ice Cream!


April Lavalle: “Little Damage Ice Cream Shop in Los Angeles, California is flipping the bird at all those ‘unicorn’-inspired sweet treats by creating a frozen confection that will take you to the dark side.Their pitch-black, almond-charcoal flavored soft serve ice cream is taking Instagram by storm, and it will definitely inject a little Halloween into your favorite summer treat.”


Chop & Shop: Groceries Curate Shopper’s Meals

The Wall Street Journal: “Hy-Vee Inc., a chain of 244 Midwestern supermarkets, has begun a meal-preparation program that runs similarly to a book club. A group of five to 12 customers schedule a time to gather in a separate room in the store that may have large working tables, a stove and a dishwasher. Each group member selects one recipe. The group prepares and divides up the meals for everyone to take home … Store staff does all the chopping and cleanup. Customers can sip wine while assembling ingredients. Cost is about $10 a person plus the grocery bill, divided evenly among participants.”

“Schenectady, N.Y.-based PriceChopper/Market … has launched a choose-your-own-adventure case in the meat department. Customers start with a sauce … and select their meat, which is prepared and cut. Then, they are led to prepared and packaged vegetable mixes … Then, the starch: Packages of lime-cilantro rice or mashed sweet potatoes … Below are recipe cards with preparation suggestions … The recipes take 15 minutes to prepare … serve four and cost $20 to $25.”

“Coborn’s, a Minnesota chain of supermarkets, redesigned certain stores to include a “chop shop” area, where shoppers can bring produce to be chopped for them. It also eliminated long tables of fruits and vegetables in favor of farmers market style food displays. The deli department is now the “kitchen”, and the first thing shoppers see when they enter is employees making brick-oven pizzas.”


Millennials: Old vs. Young

Jesse Singal: “Many, many people who are in their late 20s and early 30s simply don’t feel like they are a part of the endlessly dissected millennial generation. As it turns out, there are good reasons for this. Old Millennials … who were born around 1988 or earlier … really have lived substantively different lives than Young Millennials, who were born around 1989 or later, as a result of two epochal events … the financial crisis and smartphones’ profound takeover of society.”

“To be sure, the dissociation … is partly an inevitable artifact of the artificial way we construct generations in the first place. Generations are usually defined as anyone who was born within a span of about 18 years or so, and a lot happens in 18 years.”

“What all this suggests is that there’s very little to be gained from lumping together all millennials in one group … While the Old and Young Millennial categories aren’t carved in stone, and there is certainly some overlap (especially for those who were influenced by older siblings), it doesn’t benefit anyone to act like a 33-year-old and a 23-year-old came up in the same general climate, or with access to the same types of world-altering technology.”


#SecondBreakfast: Multiple Morning Meals

The Wall Street Journal: “Americans in recent years have adopted the practice by eating multiple small meals in the morning … Americans still typically eat around 8 a.m., noon and 6 p.m., but upticks in eating are also happening before and after the traditional breakfast time … The increasing popularity of multiple breakfasts is boosting sales of convenient breakfast foods.”

“Second breakfasts tend to be smaller and slightly more savory than first breakfasts, says Jeanine Bassett, vice president of global consumer insights at General Mills Inc. … This year the company launched Yoplait Dippers, a line of Greek yogurts packaged with snacks for dipping. Vanilla bean yogurt comes with oat crisps; chipotle ranch yogurt with tortilla chips.”

“The Wonderful Co.’s pistachios are usually eaten in the afternoon, but the company aims to expand into what it sees as the fast-growing morning-eating time … To boost easy workplace eating, this month the company is rolling out its first pistachio snack packs, in 1.5 ounce portions, and a new campaign emphasizing the nut’s high protein and fiber content and low calories.”


YamChops: Veggie Butchers Let it Bleed

The Wall Street Journal: Michael Abramson, “a 62-year-old vegan, is the proprietor of YamChops, a faux meat market where every patty, link, and fillet is made from edible plants. To entice “veg curious’ meat eaters as well as vegetarians, he takes great pains to make sure his substitutes look as much like the real thing as possible … So his ground beet burger—actually a medley of beets, carrots, turnips, and zucchini bonded with brown rice and mashed potatoes—doesn’t just resemble a beef burger. It oozes a reddish-pink juice, to appeal to those who like it when their burger ‘bleeds a little bit,’ he says.”

“Mr. Abramson is part of a small but growing community of ‘vegetable butchers’ opening shop from Northern California to Sydney to The Hague, hoping to wow discerning diners with substitute lox crafted from carrots and jerky fashioned from wheat gluten … Some staunch vegans and vegetarians say the word butcher should be verboten because it describes the killing of animals. Some traditional butchers and meat lovers meanwhile are rankled by the co-opting of a term they view as theirs. Many are just confused about the point of it all.”

Consultant Michael Whiteman comments: “Why do soldiers in the anti-meat brigade want food that looks like a hot dog and tastes like a hot dog and smells like a hot dog, but isn’t a hot dog? The answer is, of course, they like hot dogs!”