Cutting The Cord: Not Just for the Poor Anymore

The Washington Post: “Low-income Americans are still one of the biggest demographics to rely solely on their phones to go online.” However, “even people with higher incomes are ditching their wired Internet access at similar or even faster rates compared with people who don’t earn as much.”

“In 2013, 8 percent of households making $50,000 to $75,000 a year were mobile-only. Fast-forward a couple of years, and that figure now stands at 18 percent. Seventeen percent of households making $75,000 to $100,000 are mobile-only now, compared with 8 percent two years ago. And 15 percent of households earning more than $100,000 are mobile-only, vs. 6 percent in 2013. Stepping back a bit, as many as 1 in 5 U.S. households are now mobile-only, compared with 1 in 10 in 2013. That’s a doubling in just two years.”

“This suggests that having only one form of Internet access instead of two may no longer be explained simply as the result of financial hardship — as might be the case for lower-income Americans — but could be the product of a conscious choice, at least for wealthier people, who are deciding that having both is unnecessary.”


Nickels & Dimes Keep Airfares Low

“Air travelers love to gripe about fees: $25 to check a bag; $34 for early boarding; $129 for a few more inches of legroom,” writes Rafi Mohammed in The Wall Street Journal. “The challenge for this kind of model is managing perceptions … Customers may feel nickeled and dimed, but the a la carte model gives them the option to save money. Theoretically airlines could bake the cost of amenities into the base fare and then offer ‘discounts’ for giving them up. But that isn’t intuitive: Take $9.95 off if you don’t use in-flight Wi-Fi?”

“American Airlines recently charged $22 for ‘preferred’ seating in the front of the cabin—but with no added legroom. Internet access on some flights costs $40. Is this gouging? No, travelers who pay for these extras are subsidizing low fares for the rest.”

“In 2014 airlines generated $38 billion in ancillary revenue, according to a study by IdeaWorks. That money keeps base fares low. And airline profits are far from outrageous. The average net margin for all scheduled U.S. carriers was 4.4% in 2014. Even in the first three quarters of 2015, after oil prices had plummeted, the average net margin was only 14%.”


The Gray Market: Boomers are Booming

The Economist: “Today the developed world is in the early stages of a ‘gray-quake.’ Those over 60 constitute the fastest-growing group in the populations of rich countries, with their number set to increase by more than a third by 2030, from 164m to 222m. Older consumers are also the richest thanks to house-price inflation and generous pensions. The over-60s currently spend some $4 trillion a year and that number will only grow.”

“Some firms are trying to understand older people better. Kimberley-Clark, a maker of consumer products, has built a mock-up of what a senior-friendly shop might look like in the future. Ford has created a ‘third-age suit’ for car designers to wear to help them understand the needs of older people: the suit thickens the waist, stiffens the joints and makes movement more cumbersome … Understanding is giving birth to new products and business models … Retailers are surreptitiously lowering shelves and putting in carpets to make it harder to slip … Kimberley-Clark has overhauled its Depend brand of adult nappies to make them more like regular underwear.”

“The baby-boomers have changed everything they have touched since their teenage years, leaving behind them a trail of inventions, from pop culture to two-career families. Retirement is next on the list.”


Old Flicks vs. Netflix

The Globe and Mail: “We think we are drowning in content, yet often the wonders of instantaneous global distribution seem to be narrowing our choices rather than expanding them. Marvel’s Avengers? Netflix is all over it. But as we chase after those shiny new releases, we risk losing our taste for the old stuff.”

“Meanwhile, the digital technology that was supposed to rescue the back catalogue from oblivion, restoring and preserving fragile celluloid for future generations, poses as many problems as it solves … While archives established in North America and Europe as far back as the 1930s have long worked to preserve film, the truth is that celluloid is fragile and, if you can clean, repair and digitize old film prints, you can’t do it if nobody saved them in the first place.”

“The film restoration community continues debating whether old films should be restored to the original celluloid format or simply digitized. Restoring celluloid to celluloid is actually cheaper, but producing a new digital master is often a film’s best hope for the future, ensuring it can be screened and distributed.”


Fina Finds New Beginning As Dot-Com

The New York Times: “On April 16, Michael C. Fina, which had sales of $16 million last year, will close its sole brick-and-mortar store, laying off about 20 workers and bringing to an end an 81-year run in Manhattan. Instead, the retailer is moving entirely online, including teaming with as part of a planned revamping of the e-commerce giant’s wedding registry service.”

Fina “already operates an e-commerce site, but it can take up to 72 hours for a product to be shipped … Amazon has told him that its fulfillment centers will be able to ship an order in as little as two hours. Mr. Fina also said he expected shipping costs to fall by as much as 50 percent, because of Amazon’s economies of scale.”

The bridal-registry retailer “will also offer its wares on … Shan-Lyn Ma, founder of, said that because couples in the United States were marrying much later than ever, and because they increasingly lived with their partners before tying the knot, their wedding gift needs had shifted away from the housewares and appliances that traditionally went toward setting up a first home.” She explains: “Couples are really starting to value experiences rather than straight wedding products.”

“On, couples can list hiking trips, hot air balloon rides and food delivery subscriptions, as well as funds for puppies, honeymoons and even fertility treatments.” Ms. Ma started Zola in 2013. “But she has since realized that many couples want to add a few traditional items into their wedding registry mix. And a partnership with Michael C. Fina, she said, gave Zola access to brands that the site might have trouble courting.”


Oh To Live On Sugar Mountain

“The goal for soda companies is to spritz up fizzling soft-drink sales. The appeal: Sugar is natural,” The Wall Street Journal reports.

PepsiCo CEO Indra Nooyi: “If you had asked me a few years ago, people were moving to diet sodas. Now they view real sugar as good for you. “They are willing to go to organic non-GMO products even if it has high salt, high sugar, high fat.”

“PepsiCo says the formula of its new line, called 1893, is inspired by the cola created by Pepsi founder Caleb Bradham. The company says it is made with premium kola nut extract … cane sugar and ‘a touch of aromatic bitters.’ Pepsi Made with Real Sugar launched in 2014 … Last summer, it introduced a line of fountain drinks called Stubborn soda, sweetened with sugar, for restaurants.”

“Nutritionists caution that more-natural ingredients don’t necessarily mean they are health foods. Some types of sugar may promote vitamins or minerals. That doesn’t mean consumers should reach for them to get those nutrients, says Sara Haas, a dietitian based in Chicago and spokeswoman for the Academy of Nutrition and Dietetics.”


YouTube is the ‘Hometown TV’ of Presidential Marketing

The Washington Post: YouTube “has become not just the Web’s biggest petri dish for the funny, weird and astronomically popular. With its 1 billion viewers and cultural omnipresence, it now offers campaigns a breadth no hometown TV network can match … Republican front-runner Donald Trump has been the most digitally prolific, with more YouTube views and videos about his campaign than all other candidates, data provided by Google show. Bernie Sanders, Hillary Clinton and Cruz follow, in that order, closely resembling the real-life race.”

“In an encouraging sign for campaign ad makers — and a reflection of how bizarre or amusing this race has become — many viewers are seeking out the same political ads they only previously endured during commercial breaks. Since April 2015, Google data show, Americans have watched 12,500 years’ worth (110 million hours) of YouTube videos about the 2016 issues and candidates.”

“Though broadcast TV remains king, gobbling up $2 billion of ad budgets, campaigns are increasingly turning to YouTube for its finer precision in targeting voters and its potentially viral popularity. Old-fashioned commercials are pricey, time-limited and impossible to pass on, while YouTube lets campaigns experiment with a wider range of lengths, costs and talking points.”


The ‘Overton Window’ Is Broken

Zeynep Tufekci, writing in The New York Times: “For decades, journalists at major media organizations acted as gatekeepers who passed judgment on what ideas could be publicly discussed, and what was considered too radical. This is sometimes called the ‘Overton window,’ after Joseph P. Overton of the conservative Mackinac Center for Public Policy, who discussed the relatively narrow range of policies that are viewed as politically acceptable.”

“What such gatekeepers thought was acceptable often overlapped with what those in power believed, too. Conversations outside the frame of this window were not tolerated. For worse, and sometimes for better, the Overton window is broken. We are in an era of rapidly weakening gatekeepers.”


Broad Museum Broadens Its Appeal for Millennials

“Since opening six months ago,” The Broad Museum in Los Angeles “has attracted a decidedly youthful crowd,” reports the Los Angeles Times. “The Broad’s appeal to young people starts with colorful edgy art, such as Jeff Koons’ glaring, gold-hued sculpture of Michael Jackson and his chimp, Bubbles, and Takashi Murakami’s psychedelic-looking, dancing mushrooms. The museum is also located downtown, increasingly an entertainment and nightlife hub. And it’s free.”

Younger people “seem to be more willing to wait hours in line than their elders … Indeed, the standby line — typically a 45-minute wait on weekdays, twice that on weekends — is a bustling social scene, with spirited attendees exchanging snacks, gossip and cellphone numbers with new friends … Many of the young people in line say they found out about the Broad from social media. Seeing the fun that friends were having from afar, in pictures and videos, they didn’t want to fall prey to FOMO (fear of missing out).”

Visitors “can make reservations on iPads for timed entry to special exhibits, and the museum will text people back when they may enter … Instead of security guards, the Broad has ‘visitor service associates’ who roam the galleries and are happy to chat about the art as well as to point people to the nearest restroom … Of the more than 400,000 people who have streamed through the Broad’s doors so far, 6 out of 10 said their ethnicity was other than Caucasian and 70% were younger than 34.”


Narrative Games: Changing Stories By Breaking Rules

“Two innovative recent board games—Pandemic Legacy and T.I.M.E. Stories—make narrative a central feature of their designs,” The Wall Street Journal reports. “Every play of a game unfolds differently; unlike in a book or movie, the ending isn’t set … From the players’ decisions evolves a narrative or story, with important choices, dramatic tension, surprises and turning points.”

“Pandemic Legacy is a new incarnation of the modern classic Pandemic, a cooperative game in which the players take on the roles of public-health workers and collaborate to vanquish a set of diseases that have spread across the globe.” After each game, players “open a factory-sealed envelope that reveals instructions on how to modify the game before their next play. The board, pieces, cards and even the rules themselves may change.”

In T.I.M.E. Stories, “players are time-traveling agents who have to enter alternate realities (such as 1920s Paris) and solve mysteries to save the world. Once your team wins, you can’t play again—that’s the end of the story.”

“Traditionally, a game is defined by its rules. If you don’t let pawns turn into queens, you aren’t playing chess, and if you make captures optional, you aren’t playing checkers. The success of Pandemic Legacy and T.I.M.E. Stories shows that this rule itself was made to be broken.”