On Thursday, The New York Times ran a story about Nest, the “smart” thermostat. Apparently, a glitch in a software update caused users “across America” to lose heat on a cold winter’s night. Babies were crying and grandmothers caught chills. Customer support lines were jammed. Those lucky enough to get assistance were talked through a nine-step procedure that required a mini USB cable.
Shortly after I read this story, my own low-tech, “dumb” thermostat went haywire. Part of the house felt like St. Martin in the summertime while other rooms recalled Leonardo DiCaprio in The Revenant. So, off to Home Depot I went, to buy a new thermostat. At the low end was a basic model, priced at $24.95. The priciest — The Nest — was ten times (ten times!) as expensive. Two hundred and forty-five dollars!
It’s often said that we tend to buy things that make us feel smart — whether that’s based on a relatively rational price-value calculation or a more emotional rationalization. All I can say is, I have rarely felt as smart (even to the point of smug) about a purchase as I did walking out of that store with my $24.95 “dumb” thermostat. The three-step installation took about 10 minutes and specified only a screwdriver.