McDonald’s New Mark

Christian Science Monitor: McDonald’s has added “Signature Crafted” to its portfolio of available terms for upscale burgers, a group that already included “Chef Crafted” and “TasteCrafted.”

The “Signature Crafted” term could be planned for use with a national rollout of the Chef Crafted/Taste Crafted customization program or it could be planned for use with something entirely different.