Books & Brews: A Community on Tap

The New York Times: “The first thing one notices about Books & Brews is that it’s off the beaten path, tucked into an unassuming strip mall in a cluster of industrial-supply stores and a sprawling outpost of The Home Depot near 96th Street on the far north side of Indianapolis. The second thing you may notice upon entering the shop is how inviting it feels, with its bright, bookshelf-lined walls, clusters of sturdy wooden tables and racks of board games — and that’s before you get to the back of the store with a craft-beer taproom, small stage and even more packed bookshelves.”

Founder Jason Wuerfel comments: “The fundamental flaw of the bookstore is that it’s designed to be quiet and not let people connect to each other. When you encourage people to walk around, and you have books and board games and music that breathes life into spaces, you naturally provide the framework for social engagement.”

The books for sale all around the store are mostly used, taken by donation and sold for $3 each … Ten percent of used-book sales are given to Indy Reads, an area organization that promotes literacy … As for the brews, the company has its own line of craft beers, sporting playful names like Shogun Soba Ale and Charlie and the Chocolate Stout … The Books & Brews mother ship is not alone anymore. Wuerfel expanded and franchised the business over the past few years to eight other locations (so far) around central Indiana and now partners with Flat12 Bierwerks to produce his beer.”

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