Bar Moxy Debuts Soft-Serve Vending Machine

The Wall Street Journal: “Make way for soft-serve vending machines … Bar Moxy, an all-day dining and drinking spot located in Midtown’s Moxy Times Square hotel, is unveiling such a machine this week—the first of its kind in New York City, according to the hospitality company Tao Group, which manages the hotel’s food and beverage operations.”

“The vending machine, which accepts credit cards, cash and Apple Pay, offers two flavors: vanilla with a spicy boost from Mike’s Hot Honey, a chile-infused sweetener, and dairy-free chocolate … The technology for dispensing soft-serve from a vending machine is fairly straightforward: Users make their selections from a video display, then wait less than a minute for the order to be processed and delivered through a small opening at the front of the machine. A spoon pops out of another opening.”

“Tao Group managing partner Matt Strauss won’t say how much the company spent for the ice-cream machine. But Rich Koehl, vice president of Stoelting Foodservice, the device’s Wisconsin-based manufacturer, said its list price is $68,000 .. Tao Group must sell a few hundred servings each month to cover costs, including for the ice cream, which it makes using its own recipe, Mr. Strauss said. The machine’s real value, he added, could come from the buzz it generates, potentially driving more customer traffic to Bar Moxy as a result.”

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