United Breaks Privacy with Passenger App

The Wall Street Journal: “United rolled out a new app to its flight attendants earlier this year with so much information about people, the airline has been reluctant to turn on all the functionality. The tool can show flight attendants information on each frequent flier’s five previous flights—green if it was a good flight, yellow or red if something went wrong, like a delay. But United is worried some customers might consider that stalking … Personal milestones like birthdays are left to the judgment of flight attendants. They can decide whether they think a customer would appreciate the recognition or recoil.”

“The devices can give flight attendants real-time information on tight flight connections for passengers, confirm whether a wheelchair has been ordered for a customer and help keep track of unaccompanied minors. Many now allow flight attendants to offer instant compensation for maladies like spilled coffee or broken entertainment screens. Better service onboard in coach will go to those with higher status.”

“Airlines acknowledge the devices have made the job more complex for flight attendants. Sara Nelson, president of the Association of Flight Attendants union, says the devices can reduce situational awareness. If flight attendants have to study the screen to correctly recognize each customer, they may not be spending as much time staying alert to what’s going on in the cabin.” She comments: “I’m a little shocked there hasn’t been more backlash. I think the public has generally decided they like the personalized service, they like to be able to resolve their issues faster, not have to tell people as much. And they’ve sort of sacrificed their privacy for those conveniences.”

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