Oh No: Not Necco Wafers!

The Wall Street Journal: “Necco wafers have been around since before the Civil War—and plenty of detractors would argue they taste like it, too. The flavors have been described as ‘tropical drywall,’ ‘plaster surprise,’ and ‘attic citrus.’ One Twitter commentator calls it a candy that ‘only a psychopath would like.’ And yet, like anything appreciated only after it is gone, Neccos are suddenly having a moment … Last month, the New England Confectionery Co.—creators of the iconic wafer since 1847 and the oldest continually operated candy maker in the U.S.—served notice to its hometown of Revere, Mass., that it would close operations in May if it didn’t find a new owner.”

“People have a complicated relationship with the Necco wafer. It’s a nostalgic candy people love to hate, which brings back happy childhood memories of a chalky crunch … Yet they are in high demand now … Since the news spread, customers of Economy Candy in New York have been in disbelief. There has been an increase in sales both in the store and online, says owner Mitchell Cohen. Customers who normally buy one or two Necco rolls are now buying the whole box or a case ‘to stash away,’ he says.”

“A group of sixth-grade Oregon students wrote letters to Revere Mayor Brian Arrigo in support of Necco wafers and Sweethearts. ‘If NECCO goes out of business our class will be devastated,’ read one letter suggesting launching a social-media campaign with the hashtag #SaveNecco. Mr. Arrigo says he is disheartened over the potential loss of the iconic candy, but wasn’t surprised about the national surge in demand. ‘Who knows, Necco wafers might make a comeback the way Twinkies did a few years ago,’ he says.”

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