Grocery: The New Toy Store?

The Washington Post: “A Barbie by the broccoli? Hot Wheels by the hot sauce? Some toy experts say that stocking toys at supermarkets is a recipe to boost the industry as Toys R Us begins to close all 800 of its U.S. stores. Toymakers could see a bump in sales by targeting grocery stores — and their customers prone to impulse purchases with fidgety kids in tow. That’s the argument of industry experts who say that as the iconic toy behemoth fades away, the country’s more than 38,000 supermarkets may present a bright path forward.”

“David J. Livingston, a supermarket research analyst, said he doubted grocery stores would ‘go overboard’ with toy displays. Moreover, he thinks parents would quickly grow irritated by toys and the distractions they bring. Some parents don’t bring young kids grocery shopping to avoid the begging and the hassle, Livingston said. And for the parents who do bring their kids along, they’re more likely to be swayed by a free cookie from the bakery or a free piece of fruit at check-out, Livingston said.”

“Still, millennials think of supermarkets as a one-stop shop where they can buy cosmetics and other products while fitting in a grocery run, said Steve Pasierb, president and CEO of the trade group The Toy Association. In the wake of Toys R Us downfall, toy makers will be on the hunt for new places to find customers.”

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