Uber v. Lyft: Sharing Space, But Not Cultures

Anne Kadet: “Most of us think of ride-sharing services Uber and Lyft as virtual outfits—a vast, digital web of drivers connecting with passengers via app. But if you were a driver, you’d have a different perspective: Uber is a place. And so is Lyft. Both companies operate hubs which their drivers, who are contract workers, can visit to sign up, resolve problems or just get a free coffee and use the bathroom. And in New York City, strangely enough, the rivals maintain hubs in the same building.”

“Lyft recently reopened an expanded, 12,000-square-foot hub on the building’s fourth floor. The space looks like a cross between an Apple Store and a third-grade classroom. The décor features the brand’s hot pink, white and lavender hues. Drivers help themselves to bubble gum and chocolate kisses wrapped in purple foil … Lyft General Manager for New York City Vipul Patel says the company hopes its effort to create a welcoming environment will encourage drivers to extend such hospitality to passengers … Downstairs on the first floor, the Uber Green Light Hub is about three times the size of the Lyft Hub, and the look is more tech startup than kindergarten. The two-story loft is stark black and white; the music playing one recent morning favored thumping dance beats. No candy here!”

“While its onboarding process is similar to Lyft’s, Uber also offers two of the (Taxi & Limousine Commission) required classes for free, and the third at a discount. Uber even has doctors on-site to administer the TLC-required physical … Uber says anyone who takes advantage of its free classes, physicals and optional training course can drive for another outfit. But it expects drivers will enjoy the overall Uber experience enough to stay loyal.”

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