Barley Independent: Beer is Certifiably Craft

Robert Glennon: “When the dust settled from various mergers, two conglomerates, Molson Coors and AB InBev, controlled 90% of U.S. beer production. They’ve been buying up craft breweries, including Blue Moon, Karbach, Wicked Weed and Goose Island. Last year Heineken acquired Lagunitas. Are the acquired brands still craft brewers?”

“Lurking beneath the legal technicalities lies a critical issue for craft brewers: access to shelf space and beer taps. It’s a big challenge given the structure of the beer industry. After the repeal of Prohibition in 1933, Congress and most state legislatures implemented a three-tier system of producers, distributors and retailers. Most producers must retain the services of a distributor. For some craft brewers, that’s a major problem. Most distributors are aligned with one of the two conglomerates, which exert leverage on distributors to favor their brands.”

“At one level, the question is whether drinkers care whether their beer comes from a small, independent brewery … The answer may become clearer. In June 2017, the Brewers Association launched a seal to be put on bottles or cans, labeling the product as ‘Brewers Association Certified Independent Craft’. As of Feb. 26, 3,033 craft brewers out of 5,546 nationwide pledged to use the seals. Consumers may end up voting with their wallets in a referendum on the importance of sustaining small, independent craft brewers.”

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