Scrunchies Make a Comeback

The Wall Street Journal: “Women are wearing scrunchies again—in public, and most notably, to the office, where their presence is producing reactions ranging from unbridled enthusiasm, to jokes that might not be jokes, to silent judgment. Some scrunchie fans wonder if they will be taken seriously while wearing one. For an answer, they can look to Supreme Court Justice Ruth Bader Ginsburg, who made a decision long ago to stick to scrunchies: “I have been wearing scrunchies for years. My best scrunchies come from Zurich. Next best, London, and third best, Rome. My scrunchie collection is not as large as my collar and glove collections, but scrunchies are catching up.”

“W Magazine included scrunchies on its trend list for 2018. Scrunchies appeared on the runway at New York Fashion Week in September during the Mansur Gavriel show. Balenciaga included a lambskin scrunchie in its 2018 resort collection (they call it a chouchou bracelet) that retails for $195. And Urban Outfitters said it saw a 170% growth in scrunchie sales in 2017. Some in the pro-scrunchie camp say they’re gentler than elastics and easy, like sweatpants for your hair. Scrunchie haters say…they’re like sweatpants for your hair.”

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Your Thoughts?

This site uses Akismet to reduce spam. Learn how your comment data is processed.