Blackberry Keeps Coterie of Devotees

The Wall Street Journal: “The BlackBerry began life as a text pager, created in 1996 by Canadian company Research in Motion Ltd. The founders made technical breakthroughs that popularized world-wide phone texting and mobile email. Its keyboard buttons looked a little like the kernels in a blackberry, hence the name. It transformed the way people worked … But in 2007 Apple Inc. introduced the iPhone, and Android smartphones, also with touch screens, came soon after. Unlike BlackBerry with its office focus, they aimed at the mass market. Today BlackBerry has a global smartphone market share of less than 1%.”

“The diminished band of devotees must suffer for that devotion, as friends brandish other iPhone and Android devices loaded with top-of-the-line cameras and countless apps. At a rugby tournament in Vancouver in early March, Tim Powers, an Ottawa executive, says he was ‘chastised’ for using his BlackBerry. He is willing to bear these slings and arrows. The keyboard suits ‘an old rugby player with some beaten-up hands,’ he says. Also, ‘I am not gentle,’ Mr. Powers says. ‘I almost feel like I could shoot it and it would still work’ … BlackBerrys, says Andrew Stivelman, a technical writer in Toronto, are ‘built like a tank’.”

“Although the company, now named BlackBerry Ltd. , no longer makes the phones, they live on through licensing agreements with companies that make and sell BlackBerry-branded hardware with Android operating systems … Meanwhile, fans of BlackBerrys wax lyrical about features like a curved shape that fits the hand, writing in forums such as There’s magic in BlackBerry 10 on Crackberry.com . A bonus, wrote one person last year, is reduced theft risk, ‘because thieves don’t know what they are’.”

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