Fake Discounts: The Price You Pay

The Washington Post: “Washington Consumers’ Checkbook’s researchers tracked prices of big-ticket items sold at major retailers for 10 months and found disturbing pricing practices at 17 of the 19 studied. At these stores, many sale prices — even those that advertise big savings — are in place more than half the time. And at some stores, the ‘sales’ never end: For several chains, Checkbook found that most items it tracked were offered at a discount every week or almost every week.”

“Although Checkbook found that almost all the stores it checked often advertise misleading sales, some have more egregious pricing practices than others. For J.C. Penney, Kmart, Kohl’s, Macy’s and Sears, the items tracked were offered at sale prices more than 75 percent of the time. For example, at Neiman Marcus and Sears, 10 of the items tracked at both retailers were on sale every week for 10 months.”

“But nearly all the stores at which Checkbook shopped are guilty of some sales-price chicanery — among them, only Costco and Bed Bath & Beyond consistently conducted legitimate sales, meaning any discounts were in place less than half the time. The other 17 retailers as a group marked their items ‘on sale’ 57 percent of the time.”

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