Tattoo, Ink.

The Wall Street Journal: “While job-hopping is rampant, a surprising number of American workers are expressing a bond with their employers in permanent ink. Employees at such companies as tech’s Red Hat Inc. and sportswear icon Nike Inc. have brand logos plastered on their ankles, shoulders and arms … Like pulling an all-nighter at the office, a company tattoo can signify devotion in a way that impresses colleagues and breeds trust with clients.”

“Paul Bosneag, a manager who works with franchise-holders of the Anytime Fitness gym chain, said he opted for the needle in 2010 as job security. At the time, he said, he recalled thinking, ‘What kind of a jerk would fire an employee that has the logo tattooed on him?’ It turns out Chuck Runyon, chief executive of Anytime Fitness, has fired around seven people who got company tattoos. Performance, he said, is more important than loyalty.”

“Red Hat tech worker Thomas Cameron got reimbursed for his $100 tattoo by filing it as an office supply expense. ‘It’s ink, right?’ he said, ‘and you need ink in the office.’ Mr. Cameron plans another trip to the tattoo shop soon. The company recently announced it was changing its logo.”

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