The Wall Street Journal: “Tyler Chatwood thought he knew what to expect when he met with the Chicago Cubs … He assumed he would hear plenty about the Cubs’ recent on-field success, their plan for him in the starting rotation and, of course, the boatload of money they could offer to lure him. Instead, president of baseball operations Theo Epstein and general manager Jed Hoyer took the conversation in a direction that surprised and disarmed him: They recommended the best physicians and hospitals in the area for his pregnant wife … He signed a three-year, $38 million contract with the Cubs shortly thereafter.”
“Granted, the Cubs routinely have one of the largest payrolls in baseball, giving them an undeniable financial advantage over a large portion of the league. They can simply outbid the competition much of the time … ‘If the Yankees offer $130 [million] and the Red Sox offer $130 and the Cubs offer $125, most guys would pick the Cubs’,” one agent said.
“This is the secret weapon that enables the Cubs to practically hand-select talent: a compelling personal touch that goes beyond players’ value on the field. In many cases, that means appealing to the people most important in their lives—their families … This approach has helped transform the Cubs into the most attractive free-agent destination in the sport, an organization that players in its sights rarely turn down … More often than not, players buy it, rushing to join an organization where they believe they’ll be happy.”