Food Labels: A ‘Natural’ Disaster?

The New York Times: “Consumers, increasingly wary of products that are overly processed or full of manufactured chemicals, are paying premium prices for natural goods, from fruit juices and cereals to shampoos and baby wipes. But as a spate of lawsuits and consumer advocacy efforts show, one person’s ‘natural’ is another person’s methylisothiazolinone. The problem, consumer groups and even some manufacturers say, is that there is no legal or regulatory definition of what ‘natural’ is.”

“Among the brands that have faced legal challenges are several that have long promoted their use of natural ingredients: Tom’s of Maine antiperspirants and toothpastes, the Honest Company’s laundry detergent and dish soap, Annie’s Homegrown salad dressings, Breyers and Ben & Jerry’s ice cream, Aveeno face moisturizers and Seventh Generation dish soap.”

“A number of more recent cases involve allegations that products labeled natural were misleading because they contained small amounts of materials linked to genetically modified organisms. In December, a New York federal court judge dismissed a lawsuit claiming that Dannon yogurt was falsely labeled natural because the cows might have been given genetically modified feed … Stuck in the middle of this natural-or-not morass are consumers. Unable to trust the labels lining store shelves, shoppers are left with little choice but to examine the small type on the back of the box and try to decipher terms like methylisothiazolinone, a synthetic preservative found in some personal- and skin-care products.”

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