Fast Shopping: Making Convenience ‘Better for You’

The Washington Post: “As sales of gas, cigarettes and soda plummet, many stores are vying for consumers with fresh produce and other ‘better-for-you’ products that would have once looked out of place in the land of Big Gulps … That could make a difference in the diets of millions, experts say, especially those who rely on convenience stores as a primary source of food.”

“At 7-Eleven, the world’s largest convenience store chain, with 10,500 U.S. locations, the company has aggressively developed ‘better-for-you’ products under the Go!Smart banner, pushing low-sugar herbal teas, fruit-and-nut bars and rice crackers. At Kwik Trip, the Midwestern chain seen by many in the industry as the leader of the healthy stores movement, executives hired an in-house dietitian, Erica Flint, to help introduce new products and reformulate old ones.”

“In the past year and a half, four of the country’s largest convenience store distributors have committed to initiatives with Partnership for a Healthier America, which is allied with former first lady Michelle Obama’s Let’s Move! project. With PHA, the companies have promised to make it easier for convenience stores to source produce and other healthy foods — and to market those products.”

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