City Girl Coffee: The Experience is the Message

The New York Times: “City Girl is bold and risky, from its bright-pink logo and packaging to its business plan’s central tenet: fighting gender inequity in the coffee industry. On average, according to the International Trade Center, women do 70 percent of the work in getting coffee to market but regularly cede or are barred from financial control, so City Girl gets its beans exclusively from farms and cooperatives that are owned or managed by women. In addition, the company donates 5 percent of all profit to organizations that support women in the industry.”

“Sales — principally through City Girl’s online store and in the Twin Cities’ high-end retailers, including Kowalski’s Markets and Lunds & Byerlys — are up 300 percent year over year. City Girl aims to break into other Midwest markets, including Chicago, St. Louis and Des Moines, and then to select cities on the East Coast … chief competitors have argued that City Girl’s female-empowerment message is little more than a marketing ploy.” However, founder Alyza Bohbot says “in this day and age, you can’t have a good product without having a good marketing story.”

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