How Amazon Picks Deals of the Day

The Wall Street Journal: “Such is Amazon’s holiday selling might that winning a slot in one of Amazon’s short-term promotions can not only propel a merchant to a higher ranking but also trigger a windfall of sales for the rest of the season, third-party sellers say. In addition, those chosen say the promotions improve their odds of showing up in consumer search results on the site. Third-party sellers sold more than 140 million items on Amazon.com over the five-day Thanksgiving holiday weekend this year, according to Amazon.”

“Amazon’s deal of the day selections hinge on two important factors—whether it thinks an item will be a hot seller and whether the discount is deep enough. Amazon also takes into account the number of units the seller is willing to offer and customer reviews, among other factors … A sales surge will influence Amazon’s algorithmic suggestions to consumers. Recommendations might include items frequently purchased together or purchased by customers looking at the similar items.”

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