Ultra Violet: The Color of Money?

The New York Times: “Pantone sent approximately 10 people to blanket the globe for weeks at a time last year, searching for color signals in food, cars, cosmetics, clothes and housewares. They reconvened, pooled their findings, did their analysis and declared the color of 2018 to be … Ultra Violet.”

“It ‘communicates originality, ingenuity and visionary thinking,’ Leatrice Eiseman, executive director of the Pantone Color Institute, said by way of explanation. It is found in the cosmos (think of all those swirling purple nebulae!), the wellness movement (amethyst crystals!) and was a favorite color of the architect Frank Lloyd Wright, who, Ms. Eiseman said, used to wear a purple cape when he was trying to be creative. Ditto Wagner, who liked to surround himself with purple when he was composing. Also, of course, Prince.”

Ms. Eiseman also says: “It’s also the most complex of all colors because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.” And: “We wanted to pick something that brings hope and an uplifting message.”

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