Shanghai Surprise: World’s Biggest Starbucks

The Washington Post: Starbucks has “opened its largest store in the world: a nearly 30,000-square-foot compound that does much more than simply serve coffee. The new Starbucks Reserve Roastery … in Shanghai, is the first non-U.S. location of a new series of shops designed to offer a more ‘immersive’ experience for coffee lovers, according to Starbucks.”

“It includes three coffee bars, one of which clocks in at 88 feet long — the chain’s longest to date. The coffee bars will serve brews made from beans grown in China’s Pu’er in Yunnan Province … A two-story, 40-ton copper cask towers over the store, refilling the coffee bars’ various silos … As a nod to the local beverage of choice, it also includes a tea bar made from 3-D printed materials, and an in-house bakery employing more than 30 Chinese bakers and chefs.”

“The experience seems curated to keep people milling about the store. It is the first Starbucks location to integrate augmented reality, which refers to technology that combines real-world surroundings with tech, in this case the customers’ smartphones. They can point their phones at various spots around the cavernous room to learn about the coffee-brewing process … The store’s boasting rights as the world’s largest won’t last long, though. The company plans to open a 43,000-square-foot location on Chicago’s Michigan Avenue in 2019.”

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