Gucci Gobble: The $300 Turkey

The Wall Street Journal: “When it comes to this year’s holiday bird, New Yorkers aren’t afraid to break out their wallets. A number of gourmet markets and high-end butchers throughout the city are selling specialty turkeys for Thanksgiving that run $200-$300-plus. And in most cases, that doesn’t include sides. At Eli’s Market on Manhattan’s Upper East Side, options start at $6 per pound for a free-range, all-natural turkey, but can go as high as $11 a pound for a ‘heritage’ breed variety.”

“Purveyors of these pricey birds say they have no problem finding customers. Le Coq Rico, a restaurant in Manhattan’s Flatiron District that specializes in poultry, says it has sold out of its allotment of heritage turkeys for to-go orders, priced at $280 each with sides. The restaurant is offering a variety sourced from a Kansas farm, where, according to Le Coq Rico manager Patricia Grunler Westermann, the birds have plenty of pasture to explore. The result, she says, is one tasty turkey. ‘You really feel how they live’ with every mouthful, she said.”

“Still, some food experts remain skeptical, noting that turkey isn’t very flavorful—no matter where it is sourced or how it is raised. Hence, the reason the Thanksgiving meal is so much about the side dishes. ‘Unless a turkey can get up, turn on the oven and put itself in the roasting pan, it is rarely worth much more than a dollar a pound,’ said Allen Salkin, a New York-based food writer.”

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Your Thoughts?