Eaton Workshop: On The Left Past Trump Hotel

Quartz: “Eaton Workshop in DC is billed as the world’s first politically motivated hotel, the flagship location for a brand built on the premise of liberal activism and civic engagement. With another hotel set to open in Hong Kong in 2018 and construction in San Francisco and Seattle scheduled for 2019, the chain is making the bet that a partisan mission does not preclude doing strong business.”

“Visitors will be greeted with video montages of the 2012 and 2016 US presidential elections when they walk in the lobby. Hotel programming will include a lecture series centered around liberal themes. The co-working space will prioritize memberships for progressive startups and activists. Even the minibar will contain an “activist toolkit” that includes information on how to call your representatives in Congress.”

“Katherine Lo, founder of the brand, says she isn’t worried about alienating potential guests … Lo hopes the brand will be able to operate like a ‘nonprofit, but better,’ eventually using revenue to fund local arts initiatives. There are plans for a writer’s residency program to support investigative journalists and a multimedia activism-themed arts program.”

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