Quotes of the Day: Earl Lucas

Earl Lucas, Chief Exterior Designer, Lincoln Motor Company: “I always knew I wanted to do something with design. I studied industrial design focusing on jewelry — rings, pendants and earrings — for two years at the College of Creative Studies in Detroit. The college also happened to have an outstanding automobile design curriculum. After taking one class in that program, I was hooked. It turns out the principles of designing a ring are the same as designing a car.”

“I try to reflect the personality of the brand. In the case of Lincoln, our cars embody effortless luxury. We think of our car as a friend. We convey that through form, shape, color and texture. The most influential design element may be the front grille. It has to stand out but be in proportion with everything else. The centerpiece is our logo — called the Lincoln Star — which was developed in the 1950s. I have managed to tweak it a little.”

“While there’s something to be said for autonomous cars, I believe people will still want to drive. They want to be in control. They want to enjoy just taking a drive without knowing where they are going and being able to decide en route. It comes down to a bigger question: Do humans want to be part of a collective or be an individual? It’s a matter of how much freedom we want.”

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