Outside the Box: Walmart Podcasts its Values

Fast Company: “Walmart has a podcast called Outside the Box that “looks at business issues like sustainability, American manufacturing, the workforce of the future, and more through a collection of entrepreneurs, innovators, and thought leaders. Senior Walmart staffers are seamlessly woven in among them … Outside the Box is an interesting and engaging podcast, even when it does have company folks involved because they include those we’d actually want to hear from, like chief sustainability officer Kathleen McLaughlin. It’s about as far from a sales pitch as possible.”

“Walmart says the podcast is about stories that align with the brand’s values, and so far, discussions have unfolded from a business perspective, not a Saturday shopper’s. Walmart’s senior director of digital communications Chad Mitchell comments: “A key tenet of our strategy is reaching people where they’re naturally consuming content, and all signs point to podcasts these days.”

“Mitchell says the idea was to give people a better sense of what was happening within the walls of Walmart today and what Walmart stands for.”

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