Retail Medicine: Is Aetna The Next Apple?

Axios: “Aetna’s Mark Bertolini has been talking with retail giants and the architect behind the Apple and Tesla retail stores about ways to make visiting the doctor more like going to the mall … Bertolini says health care should take a lot of cues from Apple, noting people are already willing to make appointments at the Genius Bar. Not only that, but they willingly pay money.” Bertolini comments: “They don’t sell anything at the Apple Store. People buy stuff at the Apple Store.”

He also says: “It has to be a place that’s not linoleum floors and formica counters. It needs to be a place where people want to go and it doesn’t need to be as expensive as the marble on the Apple floors and the glass staircase, but it can be a better experience.”

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