Tiny Houses: New Media for Big Brands

The New York Times: “The tiny house … is catching the attention of corporate America and entrepreneurs nationwide. Businesses are piggybacking off the trend, wooing customers and solidifying their brands … In December, the developer of Mountainside at Northstar in Lake Tahoe, Calif., unveiled Rendezvous Cabins, a set of three 400-square-foot homes … prospective buyers of homes in the development can spend a night in a tiny house or model home to experience the neighborhood. The plan seems to be working: About 90 percent of the visitors become buyers after experiencing a weekend there.”

“Tiny houses are also used to help companies bolster their presence on social media sites like Instagram, Snapchat and Facebook. This summer, Hormel, the maker of Spam, sponsored a Tiny House of Sizzle Tour with an ornate unit painted in blue and yellow. The home on wheels made stops at festivals, malls and ballparks, where company representatives handed out samples as people took pictures inside and marveled at the Spam souvenirs.”

“Untuckit, a New York apparel retailer that specializes in untucked shirts, hauled a tiny house that resembled one of its stores throughout the East Coast in 2016, stopping at universities and in small towns. The aim was to expose Untuckit to more consumers and determine where to open locations, said the company’s chief executive and co-founder, Chris Riccobono. ‘If we sold shirts, that was a bonus,’ he said.”

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Your Thoughts?