Richie’s Guitar Shop: (212-253-7643)

The New York Times: “Got a gig downtown in two hours and there’s no sound coming from your ’68 Stratocaster? Action need adjustment? Are you afraid your bass is possibly haunted? ‘Call Richie’ is the mantra — if you’re connected enough in the music world to have the business card with the phone number for Richie’s Guitar Shop, which has been promoted solely through word of mouth since Mr. Baxt started teaching himself to fix guitars in 1978. Upon calling (212-253-7643), Richard Baxt will tell you where to go — to a modest one-bedroom apartment on East 11th Street.”

“If you are a new customer, you will be handed a single-spaced, double-sided sheet of paper titled ‘The Richie’s Guitar Shop Philosophy.’ These are the rules of engagement, which include both the practical and unexpected — from the importance of appointments, to the $15 surcharge if Mr. Baxt has to clean ‘blood or other bodily fluids’ off the instrument.”

Mr. Baxt says big retailers “‘charge you $100 just to change the strings and make a few adjustments. To me, that’s unconscionable. I try to charge as little as possible’ … Customers’ needs vary. Mr. Baxt recalled a job he performed for a man convinced that there were demons inside his guitar. The man asked Mr. Baxt to carve the outline of a swastika into his pick guard, which he hoped would scare them out. ‘I did it,’ said Mr. Baxt, who is Jewish, with a laugh … The man called several weeks later, swearing that the demons had been exorcised. As it says on the guitar shop business card, ‘Psychotherapy extra’.”

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Your Thoughts?

This site uses Akismet to reduce spam. Learn how your comment data is processed.