Chance v. Swift: Sincerity v. Authenticity

David Brooks: “It’s interesting to compare Chance the Rapper’s new song with Taylor Swift’s new song … The former stands out from the current cultural moment; the latter embodies it … The first thing you notice in comparing the Chance the Rapper and Taylor Swift songs is the difference between a person and a brand. A lot of young people I know talk about ‘working on their brand,’ and sometimes I wish that word had never been invented.”

“A person has a soul, which is what Chance is worrying about. A brand has a reputation, which is the title of Swift’s next album. A person has private dignity. A brand is a creation for an audience. ‘I’ll be the actress starring in your bad dreams,’ is how Swift puts it.”

“The second thing you notice is the difference between sincerity and authenticity. In Lionel Trilling’s old distinction, sincerity is what you shoot for in a trusting society. You try to live honestly and straightforwardly into your social roles and relationships. Authenticity is what you shoot for in a distrustful society. You try to liberate your own personality by rebelling against the world around you, by aggressively fighting against the society you find so vicious and corrupt … rebellious authenticity is the familiar corporate success formula, and sincerity, like Chance the Rapper’s, is practically revolutionary.”

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