Ikea’s Vending Machine

Business Insider: “Earlier this month, Ikea opened a kitchen pop-up store in central Stockholm. To advertise its new and path breaking retail concept, the Swedish furniture giant has placed a vending machine selling kitchen tools inside the subway station of Hötorget, in the city center.”

“Although its main job is to nudge bypassing commuters to a visit in the 400 square meter kitchen showroom just a stone’s throw away, Ikea’s vending machine is a pop-up store unto itself – where customers can buy items like the classic garlic press KONCIS … The vending machine, due to stay up for a couple more weeks, is outfitted with a message encouraging customers to “get a kitchen to go with their garlic press’.”

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