J. Press Store Revives Its Yalie Roots

The Wall Street Journal: Preppy clothing retailer J. Press said it is trying to ignite U.S. sales by opening a store in the Midtown Manhattan building that houses the Yale Club this October … The proximity to the Yale Club represents a homecoming of sorts for J. Press, which began by selling ties, belts and odd trousers near the school’s New Haven, Conn., campus in 1905. The brand is known in preppy circles for its embroidered collegiate logos and cocktail-themed accessories such as needlepoint martini-themed cuff links.”

“The move near the Yale Club is one of the biggest investments for the brand in a long time, according to Jun Murakami, chief executive officer of Japanese company Onward USA, whose parent owns J. Press. He added the Midtown space is expected to generate 25% of total U.S. sales. Mr. Murakami also said he forecasts 30% of J. Press’s sales will be generated online in the near future, and the company hopes to increase that number to 50% by relaunching its website and boosting its presence on social media.”

“Marshal Cohen, chief retail analyst at NPD Group, believes J. Press has a ‘tremendous opportunity’ because the brand is still strong with U.S. consumers.” He comments: “The challenge is that they’re climbing up a hill selling tailored clothing in a casual environment. But there are times when the younger generation needs to get that job or go to a wedding, even in a less dressy world.”

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