Price of Ecommerce: What the Wayfair?

Quartz: “After analyzing a random selection of items on Wayfair, Quartz discovered that the company often lists what appear to be identical products with different prices across its sister sites, often with completely different names. To make matters more confusing, those same pieces of furniture can often be found on completely different websites, like Amazon, or department store sites like Walmart or Sears, with different names again, and different prices.”

For example:

Wayfair: Revere Computer Desk with Hutch ($169.99)
Birch Lane: Revere Computer Desk with Hutch ($218.65)
Joss & Main: Verona Computer Desk & Hutch ($224.99)
Amazon: Sauder Shoal Creek Computer Desk in Diamond Ash ($184.99)
Sears: Sauder Shoal Creek Desk ($188.76)
Walmart: Pemberly Row Computer Desk in Diamond Ash ($218.99)

“There doesn’t appear to be any rhyme or reason behind Wayfair’s branding and pricing decisions across its companies. Sometimes a product has the same name on different sites, sometimes it does not; sometimes Wayfair is more expensive than its other brands, sometimes it’s the cheapest.”


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