Sey What? A Nordic Coffee Experience

The New York Times: “This season, two New York roasters are unveiling shops that are designed to impress. One, the airy Sey Coffee, which opened this month in Bushwick, Brooklyn, is all raw concrete and whitewashed walls, a skylit showcase for a roaster with a following among coffee-heads who favor the bright, clean profile of the so-called Nordic style … Its owners, Tobin Polk and Lance Schnorenberg, started roasting in 2011 in a fourth-floor loft around the corner from the new shop … Mr. Polk built the burnished maple bench that runs along a cinder-block wall himself, and the ceramist Erin Louise Clancy will set up a work space in the back that will supply the shop.”

“A roaster taking a similar tack is Nobletree Coffee, which … is unveiling a shop in front of its Red Hook, Brooklyn, roasting facility that sets out to make a statement, a state-of-the-art coffee bar with all the shiny toys: a gurgling Steampunk brewer, a streamlined Modbar brewer and espresso machine, kegs of nitrogenized cold brew on tap. While the other Nobletree locations are built for speed, this is a place to nerd out, a destination coffee bar. It helps that the roaster is in a mid-19th-century warehouse, on a pier with a postcard view of the Statue of Liberty across the harbor.”

“Eric Taylor, the general manager of Nobletree, says the purpose of the coffee bar isn’t to make sales but to create a tasting room, a place where you can refine your palate. Nobletree is a part of FAL Coffee, which owns coffee farms and a processing mill in Brazil. Some of the beans that make it to Brooklyn are the cream of those crops — the baristas behind the counter are familiar with every link of the supply chain.”

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