The Killer Instinct: How Men Shop

The Washington Post: A new survey by Men’s Health magazine “found that 84 percent of men are now the primary grocery shoppers in their households, marking a 19 percent increase from a decade ago … It is worth noting that Men’s Health surveyed only men. Other surveys of both men and women have concluded that women continue to do slightly more of the country’s food-buying: NPD Group, for example, estimates that men are the primary grocery shoppers in 41 percent of U.S. households, while market research firm VideoMining puts that figure at about 49 percent of shoppers.”

“In any case, there is mounting evidence that more men are shopping for groceries than in previous generations. The reasons for those shifts are twofold, experts say. Gender roles are shifting, which means men are taking on more household responsibilities. And Americans are increasingly putting off marriage … And it doesn’t hurt that ‘there’s a younger generation of man who’s actively interested in food,’ said Paco Underhill, chief executive of Envirosell.”

“But there are still pronounced differences in how men and women approach grocery shopping … Case in point: Women are most likely to buy 12-packs of beer, while men typically buy six-packs, according to Underhill.” He comments: “Men tend to be hunters: They want to kill something quickly, drag it out and feel successful. Women, though, they’re thinking ahead and planning accordingly.”

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Fake Music: How Spotify Pads Profits

Ben Fritz: “As anyone who has used Spotify knows, popular playlists are often featured when you open the app, above recommendations based on what you’ve listened to. So what’s the problem? Reports in the New York Times and elsewhere suggest that Spotify may have special deals with so-called ‘fake artists,’ paying them less than the standard share of its revenue that goes to Arcade Fire or Beyonce for each play … Listen to whatever you want, in other words, but might we suggest these appetizing options that carry a better profit margin for us?”

“Netflix also highlights its own shows first: “The more that people watch Netflix originals, of course, the more the company can control its own destiny rather than engaging in sometimes-difficult negotiations to buy content from other studios and networks.”

“You probably don’t care about ‘fake artists’ on Spotify for the same reason other recording artists and record labels do: Because they worry they’ll make less money. But just as it’s important to know who owns your favorite newspaper or who contributes money to your elected officials, you should care about what Spotify and other streaming services would like you to hear or watch. Because it may be the songs and videos that make them more money, not the ones you’re most likely to enjoy.”

Facebooktwittergoogle_plusredditpinterestlinkedinmail