Academy Sports: First-Responder Retailer

The Wall Street Journal: “A sporting-goods retailer found itself at the center of the rescue effort in flooded Houston, first opening its stores to rescuers in need of boats, life preservers and other supplies, and then converting its headquarters into temporary residences for hundreds of police and other emergency responders. As of Wednesday morning, retail chain Academy Sports + Outdoors was hosting more than 400 rescue-team members at its corporate campus west of Houston, with people coming to work in 12-hour shifts from as close as Waco, Texas, and as far away as Connecticut.”

“Academy has a history of contact with law enforcement because it sells firearms in its chain of 235 sporting-goods stores. Dealing with the Federal Bureau of Investigation and other federal agencies is a daily part of its business. So when the first call came in Sunday from the Houston Police Department requesting flat-bottomed jon boats and paddles, Academy brass weren’t all that surprised. But the calls kept coming … they wanted kayaks, canoes, ponchos and pontoon boats. In many cases, Academy opened the doors of closed stores so first responders could grab what they needed.”

“As waterlogged evacuees made it to dry land, they needed more. Sleeping bags, air beds, backpacks, fresh T-shirts, socks, shoes and underwear. Rescuers needed all those goods, too, and a safe, dry place to rest. So Academy opened up its four-story sport-themed headquarters, which hasn’t flooded and still has power. It also has gyms for sleeping and places to shower … Academy is offering financial assistance for immediate needs like hotels for about 150 employees … (and) is deciding where to donate $1 million worth of clothes and shoes later this week.”


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