Driverless Cars To Deliver Domino’s Pizza

The New York Times: “The Domino’s pizza chain this week plans to start testing deliveries using a self-driving Ford Fusion sedan outfitted with enough sensors, electronics and software to find its way to customers’ homes or offices in a section of this city 40 miles west of Detroit.” Dennis Maloney, chief digital officer at Domino’s, comments: “It’s going to be a real learning experience. No one really knows what’s going to happen when customers walk out to the car. They’re faced with a car. There’s no human interaction. What happens if they approach the car from the wrong direction? Will people mind coming out of their house? We want to understand all that.”

“For the Domino’s trial, Ford is providing a self-driving Fusion that scans the road with radar and cameras. It also uses lidar – a kind of radar based on laser beams – that can be found in a rooftop unit featuring distinctive spinning canisters. The images collected are compared instantaneously with highly detailed digital maps to ensure that the car knows precisely where it is on the road and how to reach its destination.”

“Because there is no delivery person to bring pizzas to the door, customers will have to walk outside the retrieve their order. They will be alerted by text when the car is nearing their home and when it arrives. A red arrow on the car’s rear, passenger-side window tells customers to ‘start here’ and directs them to a touch screen. Keying in the last four digits of the customer’s phone number causes the window to open, revealing an insulated compartment large enough to hold five pizzas and four side orders. One customer advantage of taking delivery from a self-driving car: If there’s no driver, there’s no tip.”

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