Hitting Home: Best Buy’s Traveling Salespeople

The Wall Street Journal: “Best Buy is hiring hundreds of salespeople to sit down with consumers inside their homes and recommend electronics to buy, part of a free service it has been testing in several cities and plans to roll out across the U.S. this fall. The company hopes its in-home salespeople will help drive sales of TVs and gadgets at a time when fewer people are visiting shopping centers, as well as drum up business for Best Buy’s Geek Squad, which provides tech repairs and in-home installations for a fee.”

Best Buy Chief Executive Hubert Joly comments: “What we’re finding is people in the home tend to spend more because we address a bigger need for them compared to what they spend in the store.”

“Unlike its Geek Squad workers who fix gadgets, Best Buy’s in-home advisers are traveling sales consultants who are paid a salary or on an hourly basis, not commissions. Based on the customer’s needs, they provide product recommendations, ranging from HP and Apple laptops to Amazon Echo and Google Home devices. The prices cited are the same as in the company’s store or website.”

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