Cornell & Ferrero: Technology & Chocolate

The Wall Street Journal: “Global chocolate giant Ferrero International S.A. plans to bring its open innovation science division to the Bridge at Cornell Tech … At first glance, Ferrero may not seem to fit the mold of a typical technology firm, but the company and its technological pursuits are compatible with the broader mission of the Bridge.”

“The building was designed to foster connections among Cornell Tech faculty and students, established companies, startups, government agencies and nonprofits. The goal is to attract companies from a wide range of sectors looking to tap into entrepreneurial ideas and new technologies generated by Cornell Tech, as well as to recruit graduates. Ferrero’s team plans to explore improvements of products and operations, as well as ways to enhance farming methods and sustainable food production … Ferrero hopes to expand its innovation team on the campus in part by hiring Cornell Tech graduates.”

“We will develop cutting-edge research and technologies that will have transformational effects on our products and business,” Giovanni Battistini, Ferrero vice president of open innovation science, said in a statement.

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