Dark UX: The Art of Online Addiction

Quartz: “Designing to encourage addictive behavior is a studied skill. Legions of designers are now learning the psychology of persuasion and use these tactics to make sites and apps ‘stickier.’ One of these schools is the Stanford Persuasive Tech Lab. Spearheaded by behavior scientist BJ Fogg, the lab teaches students about the tenets of ‘captology’ the study of computers as persuasive technologies.”

“Addictive, well-designed interfaces mean that UX designers are doing their jobs. And micro visual cues like a bigger ‘Buy Now’ button, or flashy testimonials, can be just as much value-neutral tools of the trade as they are tactics in the battle for your attention.”

“Dark UX is an industry term for sly design tricks that benefit the client’s bottom line. It ranges from creating defaults, such as a pre-checked opt-in email subscription or pre-selecting the most expensive options. It can also manifest in the form of interfaces requiring clients to supply their personal information before being allowed to look at the products on a website.”

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Your Thoughts?