Is Starbucks Ubiquity Hurting Its Sales?

Quartz: A Montreal-based investment bank says Starbucks “has saturated the American market so much that it’s now losing sales competing with itself.”

“On average, for every one Starbucks location in the US, there are now about four others within a one-mile radius to compete against … Over all in 2017, more than 62% of Starbucks now compete with at least one other Starbucks coffeeshop … the number of Starbucks alternatives within a mile of a Starbucks location in the company’s busiest regions have increased from three to five since 2012.”


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