Impossible Burgers: Food is not an App

The New York Times: “One of the chief selling points of the Impossible Burger, a much ballyhooed plant-based burger patty, is its resemblance to meat, right down to the taste and beeflike ‘blood’ …. Now, its secret sauce — soy leghemoglobin, a substance found in nature in the roots of soybean plants that the company makes in its laboratory — has raised regulatory questions. Impossible Foods wants the Food and Drug Administration to confirm that the ingredient is safe to eat. But the agency has expressed concern that it has never been consumed by humans and may be an allergen.”

“Impossible Foods can still sell its burger despite the F.D.A. findings, which did not conclude that soy leghemoglobin was unsafe. The company plans to resubmit its petition to the agency.” Rachel Konrad, a spokeswoman for Impossible Foods, states: “The Impossible Burger is safe. A key ingredient of the Impossible Burger — heme — is an ancient molecule found in every living organism.”

“Impossible Foods is finding out what happens when a fast-moving venture capital business runs headlong into the staid world of government regulation. Investors like Bill Gates and Khosla Ventures have poured money into a variety of so-called alt meat companies. Silicon Valley has noble goals, applying technological solutions to address major issues like climate change, farm animal welfare and food security. But food is not an app. It is far more heavily regulated by governments and much more heavily freighted with cultural and emotional baggage.”

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